Product Marketing Manager, Ads

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager, Ads in the United States. This role is a strategic and execution-focused position responsible for driving go-to-market initiatives for a portfolio of AI/ML-powered advertising and monetization products. You will define customer personas, craft positioning and messaging, and lead cross-functional campaigns that translate product innovation into measurable business impact. The role requires strong collaboration with Product, Sales, and Marketing teams to align product launches, user acquisition strategies, and growth marketing initiatives. You will act as the voice of the customer, providing insights to guide product roadmap decisions and ensuring adoption success. This is a high-impact opportunity for an experienced product marketing professional to influence both strategy and execution across a fast-growing digital platform. Accountabilities

• Define actionable customer personas and integrate insights into product design, beta programs, and marketing strategies.
• Develop clear product positioning and messaging that communicates the value of AI/ML-powered advertising products to mobile developers and marketers.
• Lead go-to-market plans for product launches, feature rollouts, and platform integrations, ensuring alignment across Sales, Marketing, and Product teams.
• Support sales enablement by creating playbooks, pitch decks, battle cards, and other customer-facing materials.
• Capture and communicate customer and market insights to influence product roadmap and strategic decisions.
• Represent the product externally through thought leadership, industry events, and partnership engagements.
• Monitor adoption, sales impact, and customer feedback to inform future marketing initiatives and optimize GTM strategies.

Requirements

• 6–8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, monetization, or user acquisition, and ability to simplify complex technical concepts for diverse audiences.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Proven ability to lead cross-functional GTM initiatives in a matrixed or global organization.
• Strong storytelling, writing, and communication skills for internal and external audiences.
• Data-driven mindset with business acumen and ability to align marketing strategies with revenue goals.
• Experience collaborating with product teams and influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

Benefits

• Competitive base salary range of $94,100–$141,100 USD, dependent on experience and location.
• Flexible work arrangements with opportunities for remote work.
• Comprehensive benefits package supporting health, well-being, and work-life balance.
• Career growth opportunities in a fast-paced, innovative environment.
• Exposure to a global, high-impact product suite reaching billions of users monthly.
• Collaboration with cross-functional teams across product, marketing, and sales.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.