Product Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Lead based in United States. This is a high-impact Product Marketing Lead role focused on shaping how a fast-growing SaaS platform is positioned, launched, and adopted in the market. You will sit at the intersection of Product, Sales, Customer Success, and Revenue teams, translating complex capabilities into clear, compelling narratives that drive action. The role is central to improving how new features are brought to market, ensuring launches land with clarity and consistency. You will also play a key role in strengthening lifecycle growth motions, helping convert trial users, improve retention, and unlock expansion opportunities. In addition, you will build structured feedback loops that bring customer insights directly into product and go-to-market decisions. This is a hands-on, cross-functional role in a fast-moving environment where clarity, execution, and iteration matter more than process. You will be expected to build systems that scale while still operating tactically when needed. Accountabilities

• Own messaging and positioning by defining clear narratives that align internal stakeholders and ensure consistent storytelling across product, marketing, and sales channels
• Lead end-to-end product launches in collaboration with cross-functional teams, ensuring strong planning, execution, and measurable go-to-market outcomes
• Design and execute lifecycle marketing initiatives aimed at improving trial conversion, activation, retention, and customer expansion
• Build and maintain sales enablement materials including talk tracks, objection handling guides, competitive positioning, and core product narratives
• Develop structured customer insight programs that synthesize qualitative and quantitative feedback into actionable business recommendations
• Define success metrics, partner with revenue operations for reporting, and continuously optimize performance based on data and learnings

Requirements

• Proven experience in Product Marketing within a B2B SaaS environment, ideally in a lean or high-growth setting
• Demonstrated success owning and leading full product launches with measurable business impact
• Strong ability to shape messaging and positioning that improves market understanding and drives GTM effectiveness
• Experience contributing to or leading lifecycle, growth, or retention-focused marketing initiatives
• Familiarity with both product-led and sales-led motions, ideally within SMB-focused markets
• Comfortable operating with imperfect data, iterating quickly, and balancing strategy with hands-on execution
• Ability to collaborate deeply with Product, Sales, CS, and Revenue teams while driving alignment across stakeholders

Benefits

• Flexible work model allowing employees to work from anywhere
• Generous paid time off and parental leave policies
• Comprehensive health, dental, and vision coverage for employees and families
• Life and long-term disability insurance fully covered
• Health savings, flexible spending, and dependent care accounts with employer contributions
• Annual productivity allowance for wellness, technology, or work-enhancing needs
• 401(k) retirement plan with company contributions and equity participation opportunities
• Professional development budget to support continuous learning and career growth
• Company-sponsored gatherings and team offsites with travel support

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.