Demand Generation & Digital Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation & Digital Marketing Manager in United Kingdom. This is a hands-on, high-impact role focused on executing and optimizing digital marketing initiatives to drive measurable business results. You will lead paid media campaigns, website optimization, and analytics efforts while collaborating closely across multiple teams to ensure alignment with business goals. The ideal candidate thrives in a fast-paced, performance-driven environment, enjoys testing and experimentation, and is motivated by continuous improvement. You will have the opportunity to influence strategy, improve conversion and lead quality, and help scale demand generation programs that directly impact growth. Creativity, analytical thinking, and a results-oriented mindset are essential to succeed in this dynamic role. Accountabilities

• Lead and optimize paid digital marketing campaigns across platforms such as LinkedIn, Google Ads, display, retargeting, and content syndication to drive qualified pipeline.
• Incorporate AI and SEM best practices to improve site performance, content discoverability, and overall digital effectiveness.
• Plan, execute, and analyze A/B and multivariate tests to optimize website conversion and user experience.
• Monitor website performance using heatmaps, session recordings, and analytics tools, collaborating with content and web teams to implement improvements.
• Continuously assess media efficiency, lead quality, cost-per-lead, and conversion rates, presenting insights and recommendations to marketing leadership.
• Collaborate with Campaigns, Content, and Product Marketing teams to align digital execution with broader go-to-market strategies.
• Bring forward ideas that challenge assumptions, improve team performance, and enhance overall marketing results.

Requirements

• 4+ years of in-house B2B digital marketing or demand generation experience, ideally in software or technology.
• Extensive hands-on experience managing paid media channels and optimizing digital performance.
• Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
• Proven experience designing and managing CRO programs, including A/B testing, UX improvements, and behavioral analytics.
• Excellent project management skills, capable of managing internal initiatives and external vendors.
• Analytical mindset with proficiency in Google Analytics, DreamData, or similar tools, and familiarity with Google Tag Manager, Optimizely, or VWO.
• Technical proficiency in HTML, CSS, JavaScript, and experience managing CMS platforms like WordPress.
• Experience with marketing automation platforms (preferably Pardot) and CRM systems (preferably Salesforce).
• Ability to work independently, take initiative, and collaborate effectively across teams.
• Nice-to-have: experience managing marketing websites, growth-stage SaaS exposure, content personalization, SQL or BI tools, and selling software to finance, product, or engineering roles.

Benefits

• Health, dental, and vision insurance plans.
• Medical and dependent care flexible spending accounts.
• Paid monthly mental healthcare access via Headspace.
• Open PTO policy to promote work-life balance.
• 15 paid standard holidays annually, including a company-wide Winter Break.
• 401(k) savings plan with company match.
• MacBook laptop provided.
• Paid parental leave.
• Collaborative, entrepreneurial learning environment with opportunities for professional growth.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.