Head of Marketing (QS Restaurants)

Location - Remote in Poland

A fast-growing global restaurant brand with a clear mission to Serve the World Flavor is expanding into Poland. Founded in 1994, the company now operates over 2,000 restaurants worldwide and continues to scale internationally.

As part of this exciting growth, we are launching in Poland and looking for a Head of Marketing to lead market entry, build strong brand awareness, and drive long-term growth.

If you enjoy combining strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment, this could be your next big step.

The Role

As Head of Marketing, you will take full ownership of marketing strategy and execution for the Polish market. You will play a critical role in introducing the brand, building relevance with local consumers, and scaling marketing efforts as the business grows.

Your responsibilities will include:

• Leading the end-to-end marketing strategy for market entry and expansion in Poland
• Developing and executing integrated marketing plans in collaboration with global teams and external agencies
• Building strong brand awareness and positioning in a competitive landscape
• Overseeing all marketing channels, including digital, social media, PR, local store marketing, events, and content creation
• Managing agency relationships and ensuring high-quality campaign delivery
• Using data, insights, and competitor analysis to continuously optimise performance
• Leading PR activities, partnerships, events, and handling crisis communication when required
• Acting as the first local marketing hire, with support from HQ, and gradually building and leading a local team

About You

We are looking for a commercially minded, hands-on marketing professional who thrives in high-growth environments.

• Proven experience in marketing, ideally within hospitality, retail, QSR, or other consumer-focused industries
• Degree in Marketing, Business Administration, or a related field Bachelor’s or Master’s preferred
• Strong understanding of the full marketing mix, with hands-on experience across digital, social media, content, and campaigns
• Ability to think strategically while also executing and delivering results
• Excellent communication and stakeholder management skills
• Highly organised, with the ability to prioritise and manage multiple projects simultaneously
• Entrepreneurial mindset with a proactive, “roll-up-your-sleeves” attitude
• Strong understanding of Polish consumer culture, especially youth trends (music, sport, fashion, entertainment)
• Fluent in Polish and proficient in English
• Willingness to travel frequently, both within Poland and internationally, particularly during launch phases

What’s in it for You?

• A rare opportunity to lead the launch of an international restaurant brand in a new market
• High visibility and direct impact on business success from day one
• A strategic leadership role with full ownership of marketing in Poland
• The opportunity to build and scale your own team as the business grows
• Clear progression path toward a Marketing Director position
• A dynamic, fast-growing environment that values initiative, creativity, and innovation
• Competitive salary package with long-term incentives and equity participation
• International exposure and collaboration with global teams

If you're ready to shape the success of a global brand in a new market and make a real impact, we’d love to hear from you.

Application

Please send your CV / questions to n.semczuk@jn-recruitment.com or reach out directly at +31639820852