Director of Growth

Director of Growth - DTC Apparel & Active Lifestyle

A fast-scaling apparel & active lifestyle brand is hiring a Director of Growth to own and scale its end-to-end commercial growth engine across acquisition, retention, conversion, and creative performance.

This is a systems-building role, focused on connecting paid media, lifecycle marketing, CRO, and creative output into a single revenue engine.

The business has strong product-market fit and is entering its next phase of scaling from strong channel performance to a fully integrated growth system driven by efficiency, testing velocity,

and customer lifetime value.

What you’ll own

• Customer acquisition across paid media (Meta, TikTok, Google, YouTube)
• Lifecycle & retention marketing (email, SMS, CRM, subscriptions)
• Conversion rate optimisation across Shopify (PDPs, checkout, bundles)
• Creative performance system (high-velocity testing + performance-led creative teams)
• Growth analytics (CAC, LTV, AOV, conversion, retention)

Experience

• 8–12+ years in ecommerce / DTC / growth leadership
• Proven scaling experience in consumer brands ($50M–$500M+)
• Strong expertise across paid acquisition, CRO, CRM, and performance creative
• Experience leading or building creative + media performance systems
• Strong commercial fluency (CAC, LTV, AOV, margin)

Ideal profile

• VP Growth / Director in high-growth DTC
• Head of Performance Marketing expanded into full funnel ownership
• Senior ecommerce operator owning acquisition + retention + CRO

Core objective

Turn fragmented growth channels into a single, scalable commercial growth system.