Marketing Manager

This is a digital health company redefining the standard of dementia care. By offering virtual, personalized, and comprehensive support, the company empowers both individuals living with dementia and their family caregivers. Through a combination of expert clinical guidance, community engagement, and innovative tools, the company delivers accessible, high-quality dementia care from anywhere, at any time. The Marketing Manager will play a pivotal role in driving growth and engagement, collaborating cross-functionally to develop data-driven strategies that connect with caregivers, patients, and community partners. This role demands creativity, strategic thinking, and a passion for improving the dementia care journey.

Benefits

• Competitive Pay ( $115,000 - $130,000)
• 100% company-paid medical premiums for employees and dependents with HSA options
• Dental and vision plans (50% company-paid premium on dental for employees)
• Dependent care FSA
• Rightway Health clinical care navigator
• Employee Assistance Program
• 100% 401(k) match up to 4%
• $80/month stipend for cell and Wi-Fi
• 20 days PTO, 11 paid holidays, 5 sick days
• 16 weeks fully paid parental leave for birthing parents, 8 weeks for non-birthing parents
• Bereavement and pregnancy loss leave
• Optional short-term and long-term disability, life insurance, critical illness, accident and hospital indemnity, pet insurance, and legal advice

Responsibilities

• Launch and optimize member acquisition campaigns using data-driven A/B testing
• Support creation and execution of nurture campaigns and digital engagement strategies
• Build and maintain dashboards for marketing and funnel performance tracking
• Collaborate with Customer Success, Product, and Data teams to enhance awareness and enrollment
• Develop content for patient-facing, B2B, and social media communications
• Lead post-production for podcasts and manage social media content calendars
• Manage influencer/KOL partnerships and community ambassador programs
• Serve as day-to-day program manager across marketing initiatives
• Support outreach and relationship-building with local and community-based organizations

Requirements

• 3–5 years of marketing experience in digital health or telehealth programs
• Proven track record managing and optimizing digital marketing campaigns
• Strong strategic thinking, creative problem-solving, and experimentation mindset
• Excellent written and verbal communication skills
• Comfortable in a fast-paced, collaborative, and highly cross-functional remote work environment
• Experience with ESPs like Braze is a plus
• Passion for improving dementia care and working in emerging healthcare spaces
• Startup experience or comfort with ambiguity and iterative processes