Product Marketing Manager

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The Role:

Are you ready to shape the future of how the world learns about people? Prolific is looking for a Product Marketing Manager to join our marketing team and bring our value proposition to life. In this role, you’ll be reporting to the Product Marketing Lead and be the driving force behind product launches, positioning strategy, and go-to-market strategy. This role will involve working closely with product, marketing and our human data teams to create cross-functional alignment, develop impactful messaging that drives acquisition, product adoption and retention, and surface customer and competitive insights to feed into our go-to-market strategy.

What you’ll bring to the role

• Gain a deep understanding of our audience, develop positioning and messaging, and communicate about the product and its benefits to our audience
• Own messaging and develop copy and content messages across marketing channels (emails, web, etc)
• Plan and execute product launches from strategy to messaging, channel strategy, and measurement; collaborating with product, marketing and human data teams to ensure successful market introduction
• Partner with human data, support and other teams to ensure our documentation reflects clear messaging translating into great customer experience
• Conduct market research, competitive analysis, and voice of customer research to inform product development, messaging, and go-to-market strategies
• Work with the broader marketing team to develop targeted content and campaigns for acquisition, adoption and retention
• Implement modern tools, AI, and workflows for product marketing goals including demos, videos, resources, etc

What you’ll be doing in the role

• At least 3 years of experience in product marketing with demonstrated success in launching products and creating compelling messaging
• Experience leading and driving cross-functional initiatives with product and go-to-market teams
• Excellent writing and presentation skills for creating high-impact marketing materials across various formats
• Strong analytical skills with the ability to conduct thorough market research and draw actionable insights
• Experience implementing modern marketing tools and workflows, including AI-powered solutions
• Experience creating interactive product demos for technical products
• Experience working in a remote-first setup across different timezones

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