Campaigns Manager

Role: Campaigns Manager with IRG Media

The Role

Our campaign managers are the people that make the magic happen for our clients. They successfully execute world-class influencer marketing campaigns across a number of verticals and KPIs. We are looking for an intuitive campaign manager who has experience working on campaigns with brands and influencers and has a drive to deliver excellent results in everything they do. This is the opportunity to be part of an exciting stage of the business as we enter our next growth phase.

We are looking for someone who can take responsibility and accountability for day-to-day management of various influencer and social marketing campaigns. Continual forward-thinking and proactive ideation for campaigns is essential.

Responsibilities

The duties and responsibilities of the role will include:

• Leading day to day campaign activity, strategy and execution for a variety of clients 

• Be responsible for full project management and delivery of client campaigns adhering to deadlines

• Leading and delegating influencer recruitment, communications and handling content creation briefing and deadline adherence

• Managing regular five/six figure influencer campaigns and supporting the account team in growing these

• Being accountable for ensuring numerous KPIs are hit and campaigns are delivered - whether that is awareness and engagement or sales and conversion campaigns. 

• Supporting the creative process to come up with ideas for campaigns and provide expertise at every stage of the campaign

• Working in tandem with the account manager with communication and calls with assigned clients

• Management of junior staff within the campaigns team and being responsible for their success

• Brainstorming new creative approaches to influencer campaigns

• Building creator relationships

• Track and monitor campaign costs and results and produce client reports

• Carrying out miscellaneous tasks with the IRG Media team

Requirements

• Extensive knowledge of influencer marketing and the creator economy preferably within Travel, Wellness, entertainment and health within the UK and US markets

• Extensive knowledge of how to run successful campaigns primarily on YouTube and Instagram

• 2-4 years experience in a similar position

• A proven track record of successful delivery for clients and accounts

• A proven track record of over-performing on campaign KPIs

• A passion for all things creative, social media and digital marketing

• Confidence to work proactively and independently with little to no instruction

• Demonstrable experience managing team members, delegating and prioritising an ever-changing workload.

• A problem-solving attitude, eagerness to learn quickly and a passion to develop and build IRG Media

Nice to Have:

• Previous experience in performance influencer marketing - achieving strict ROAS targets from brands across organic influencer content and amplifying influencer content with paid media.

• Track record of executing highly creative campaigns for brands within deadlines

 Benefits

• Salary + Annual Bonus. You are rewarded for driving results.

• Flexible working hours - must work core UK hours of 9:30-3:30 PM. Can be flexible for remaining hours as long as hours and work is being done.

• Fully remote. No need to commute, no extra costs (in future we may move into an office)

• Birthday day off

• Wellbeing/mental health days off

• Strong culture of self-development and education. We’ll send you a self-dev book when you join.

• Gym membership covered by us

• Hard-working but fun, young environment

• Company social events and trips (for achieving targets)

• Large progression for growth (uncapped growth potential here given we are small)

• Be one of the early members to shape and build the company vision

Vision for the Role

Right now the business is small (around 6 team members). At this point, you will work in a team of 2-3 working on client campaigns which all sit at 5-7 figures in yearly spend. However, I envision this role to grow and scale quickly, given you throw your all into it.

My long-term goal for this position is for this person to be instrumental in executing campaigns and delivering results for clients. They will be key in driving results for existing clients and coming up with new approaches to delivery. This will ultimately assist our accounts team in expanding our business with them and attracting new clients who see our incredible work.

I eventually want this role to progress from being a campaigns manager to being a campaign director and managing the full campaigns and delivery team. You would have full responsibility for their growth and development and success on your campaigns. The right people can progress in leadership roles as we grow.

So lots of growth opportunities here.