Director of Brand Marketing

Insight Global is looking to hire on a Director of Brand Strategy and Creative for a client. This role can be remote but candidate needs to sit East Coast. As a Director you will be leading the development and execution of our brand strategy, creative direction, and identity system to deliver consistent, differentiated positioning across every touchpoint. You’ll ignite the creative vision behind integrated campaigns that don’t just fuel long-term brand growth, but also deliver measurable impact for performance marketing. You’ll champion initiatives that elevate brand awareness, build trust, and raise our net promoter score (NPS), making sure brand work translates directly to business results. You’ll support the scale of our influencer and ambassador programs, amplifying reach and lowering CAC. You’ll work hand-in-hand with Performance, Product Marketing, Creative, and Growth, embedding brand-first thinking across every layer of the go-to-market motion. And you’ll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnerships—aligning with their design and marketing needs—while simultaneously fueling organic demand for the brand among consumers.

Responsibilities include:

- Brand strategy and positioning

- Creative Direction and Campaigns

- Social Media Program Management

- Brand Health and Measurement

- Team Leadership and Cross Functional Partnerships

Required Skills & Experience:

• 8–12+ years in brand marketing, creative direction, or strategic marketing roles, with a strong track record in leading brand development and integrated campaigns

• 3+ years of team leadership experience managing brand strategists, creatives, or social media marketing teams

• Experience working for a start up company or growth companies

• Proven success in scaling brand programs that directly support performance goals, particularly in high-growth or digital-first organizations

• Deep expertise in brand positioning, creative strategy, and campaign development

• Strong creative judgment and ability to translate strategy into compelling brand expressions across channels

• Familiarity with influencer marketing best practices, including creator outreach, activation, measurement, and rights management

• Analytical mindset; comfortable using data to track brand health (e.g., awareness, NPS, brand lift) and optimize creative performance

• Excellent stakeholder management, cross-functional collaboration, and team leadership skills

• Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals

Nice to Have Skills & Experience:

- Located in NYC or Charlotte

- Experience working in the FinTech space