Marketing Manager

The American Marketing Association is looking for a Marketing Manager!Who We AreAbout the American Marketing Association (AMA)

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future-forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.

What to know about this role

• We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy! Please note that you MUST live in one of the following states to be considered for this role:
• Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin
• The salary range for this position is: $75,000 to $85,000 based upon experience.
• Due to the high number of applicants for this role, please note that only applicants who apply officially will be considered in this process. We appreciate the candidates who apply and express interest. Still, we cannot circumvent the recruitment process for any candidates, regardless of their relationship to the AMA or our team members. Please refrain from personal outreach to AMA team members.The impact of this role

As a key member of our marketing team, the Marketing Manager leads the planning, development, and execution of marketing plans for assigned products, including events and community programs. This role plays a critical part in promoting engagement, attendance, and participation through cohesive, data-informed marketing strategies.

The ideal candidate is highly organized, detail-oriented, and skilled at managing multiple projects and overlapping deadlines in a fast-paced, collaborative environment. We’re looking for someone who loves connecting ideas, data, and people; someone who can test new tactics, bring bold creative ideas to life, and help shape how we engage our audiences and grow our impact.

What you’ll be doing

• Owns marketing and communications for assigned AMA products, including events, community programs, and the AMA Foundation.
• Plan, develop, and execute integrated campaigns across email, web, social, and paid media channels in partnership with the internal growth marketing team and external media agency.
• Guide cross-functional teams toward alignment on marketing strategy, messaging, tactics, and timelines.
• Write compelling marketing copy for emails, web pages, direct mail, and on-site event materials that resonate with target audiences.
• For events, lead the development and execution of onsite brand touchpoints, including signage, push notifications, and other brand engagement opportunities.
• Analyze performance and report on key metrics to measure effectively and inform future marketing efforts.
• Uses customer research and data to inform and refine marketing strategies.
• Liaison to external partners such as printers, freelance designers, and agencies to provide direction and feedback.

What you bring to the table

• A Bachelor’s degree in marketing, communications, journalism, or a comparable field
• 2-4 years minimum experience in executing integrated marketing plans with a background in planning, copywriting, and producing marketing materials for digital and traditional platforms
• 2 or more years of experience in Event Marketing
• Copywriting experience for marketing materials (ex: emails, web pages and social posts)
• Experience with CRM, CMS, and email automation platforms (We use Salesforce, Wordpress, and HubSpot!).
• A detail-oriented, highly organized way of working, with the ability to handle multiple projects simultaneously
• The ability to travel up to 2 AMA events throughout the year.

What you may also have

• Knowledge of Canva
• Familiarity with the principles of UX design

What to expect from the interview process

• Hiring Manager resume review
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out and we wanted your answers to be as well. So you have unlimited think time for each of the five questions we ask!) that will take 15-20 minutes.
• 30-minute phone interview with a member of AMA’s People and Culture team
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
• A variety of AMA professional development content
• AMA’s Professional Certified Marketer - Marketing Manager certification exam
• Remote work-life balance with:
• Flex Fridays (no internal meetings scheduled after 12pm on Fridays)
• Unlimited sick leave
• Four weeks of caregiver leave
• Paid vacation time
• 13 paid holidays
• SIX days of paid volunteer time off per year
• Comprehensive benefit package that includes:
• Your choice of two medical plans with United HealthCare
• Your choice of two dental plans with Guardian
• Vision plan with Guardian
• 403(b) retirement plan with an employer match and immediate vesting
• Fully paid life insurance at twice your base annual salary
• Fully paid short-term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions and family responsibilities or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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