Head of Demand Generation

Company Description

Infrrd is a pioneering AI-driven platform specializing in processing unstructured documents, transforming data from invoices, contracts, engineering drawings, and handwritten notes into actionable insights. With solutions tailored to industries such as insurance, mortgage, real estate, engineering, and logistics, Infrrd automates workflows to reduce errors, enhance efficiency, and save time. Powered by real-world data, our technology evolves continuously for faster, more intelligent results, and features 18 international patents. Our latest innovation, Ally, is an AI-powered agent designed to streamline workflows and eliminate manual work, setting new standards in document automation.

Role Description

As the Head of Demand Generation, you will develop and execute strategies to drive lead generation, create integrated marketing campaigns, and implement account-based marketing practices. You will optimize marketing automation tools, collaborate with sales teams to align efforts, and focus on increasing brand visibility to generate qualified B2B leads and revenue. This role also requires continuous analysis of marketing metrics to ensure the effectiveness of campaigns and strategies.

Qualifications

• Proven expertise in Lead Generation, with a successful track record of driving qualified leads and scaling demand generation efforts.
• Hands-on experience in Account Marketing and data-driven decision-making to target specific audiences.
• Proficiency in Marketing Automation tools and technologies for streamlining workflows and optimizing campaigns.
• Strong background in B2B Marketing, understanding end-to-end campaigns and aligning them with business objectives.
• Experience working closely with Sales teams to ensure alignment between marketing strategies and revenue goals.
• Exceptional analytical skills for interpreting marketing metrics and refining strategies for optimal performance.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Experience in industries like insurance, mortgage, or logistics is advantageous.
• Leadership experience with the ability to guide and mentor a high-performing marketing team.