Digital/Email Marketing Campaign Specialist

Job Title: Digital/Email Marketing Campaign Specialist

Pay Rate: $30/Hr

Duration: 3 Months (May get further extension based on performance & requirements)

Location: Remote (but must be within range of the Malvern, PA office for meetings for 1-2 times a month)Shift: 9 AM to 5 PM Eastern time, Monday to Friday.

This position is for the Healthcare Diagnostics division.

We are looking for a Digital/Email Marketing Campaign Specialist who will be responsible for supporting and executing multi-channel digital campaigns in an internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.

• Involves implementation and execution of web pages and emails, consultation, and working with multiple stakeholders at both the U.S. and global levels, covering multiple projects.
• Consults on customer journey development, channel mix and artifacts, campaign or event landing pageset-up, email campaign creation and flow, media placement, keyword research, organic and paid.
• Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for our brand and products.
• Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
• Consults on content and creative execution for web, emails, and search ads within pre-designed templates.
• Ensures campaign flow, rollout, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation.
• Engages experts (SMEs) as appropriate to bring the campaign to production

Top Skills:

• Experienced in digital marketing, with a focus on campaign implementation and execution
• Skilled in creating campaign emails and event/landing web pages
• Proficient in managing web assets using CMS platforms
• Capable of supporting and executing end-to-end digital marketing campaigns
• Familiar with working across multiple digital platforms

Requirements:

• BS degree in Marketing, Information Science, Digital/Interactive Communications Design, or related field required
• 2 - 4 years of experience required in digital marketing
• In-depth knowledge of the multi-channel digital campaigntool landscape
• Experience working with multiple global stakeholders
• Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
• Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise
• Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, and the ability to design effective digital customer journeys.
• Professional experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, and web design.
• Preferred operational knowledge of Percolate, Eloqua, CMS Scrivito