About the role
We are a fast-growing iGaming brand operating across multiple international markets, and we are looking for a Paid Media Specialist to support performance-driven user acquisition.
This is a hands-on execution role for someone analytical, structured and eager to grow in a high-volume, KPI-focused environment. Alongside prospecting, the role runs campaigns on our in-house retargeting system and works day to day with our Facebook ad account rental providers.
What you’ll do
• Launch and manage paid campaigns across Meta, DSP or Native channels (based on assigned scope)
• Run campaigns on our in-house retargeting system: maintain and refresh the angles and creatives for each retargeting audience, keep campaigns live and optimised, and report retargeting CPA separately from prospecting
• Work with Facebook ad account rental providers: request and onboard rented accounts, monitor spend limits, account health and bans, handle top-ups and replacements, and keep provider records reconciled
• Monitor daily KPIs: CTR, CPC, CVR, FTD, CPA
• Support scaling of profitable campaigns under supervision
• Pause / adjust underperforming ads based on defined benchmarks
• Support new GEO testing and market research
• Ensure proper tracking implementation (UTMs, pixels, events)
• Set and monitor attribution windows per channel (click-through and view-through), reconcile platform-reported conversions against back-office FTDs, and flag view-through inflation before it distorts CPA
• Prepare structured daily and weekly performance reports
• Conceptualize landing page flows and propose conversion-driven structures (headline, offer positioning, CTA placement)
• Develop and test creative angles (hooks, messaging themes, promo framing) aligned with target GEO and audience behaviour
What we’re looking for
• 2+ years’ experience in performance marketing iGaming.
• Hands-on experience running retargeting campaigns on a system already in place: maintaining angles and creatives per audience, keeping campaigns live and optimised, and reading retargeting results separately from prospecting
• Working knowledge of view-through and click-through attribution: how windows are set per channel, how each inflates or understates reported conversions, and how to reconcile platform numbers with back-office FTDs Paid Media Specialist (iGaming) – Remote Page 2 • Experience working with Facebook ad account rental: onboarding rented accounts from external providers, managing spend limits, top-ups, bans and replacements, and keeping provider records reconciled
• Solid understanding of acquisition funnels and performance optimization
• Comfortable working with data and performance metrics daily
• Understanding of landing page conversion principles and creative testing frameworks
• Strong attention to detail (campaign setup and tracking accuracy) • Analytical mindset with structured thinking
• Ability to follow systems and SOPs
• Comfortable working in a fast-paced performance environment
Nice to have
• Experience running Meta or DSPs (PropellerAds, Kadam, etc.)
• Familiarity with attribution models and tracking tools
• Experience working across multiple geos
What you get
• Fully remote role with real campaign ownership
• Competitive base salary + performance-based bonuses
• Direct exposure to multi-geo iGaming acquisition
• Clear growth path as we expand into new markets
• Freedom to test ideas, launch new angles and contribute strategically