Senior Marketing Analyst

About Homeaglow

Homeaglow’s mission is to create happy homes. We delight customers and empower

cleaning professionals by building the leading platform for home services. Today, we are

the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s

leading platform for all home services.

What you’ll achieve

• Create and maintain reporting of Marketing KPIs and lead analyses of trends in marketing platform performance through on-site conversion
• Continuously improve the accuracy of marketing measurement through approaches including attribution, media mix modeling and incrementality studies
• Maintaining & ensuring stability of data sharing & tracking with various ad platforms and third party tools
• Partner with Performance Marketing Lead to set growth targets, including quantifying supply & demand at a market level
• Increase the testing velocity of performance and lifecycle marketers by designing experiments and creating tools to empower marketers to run and analyze experiments effectively
• Partner with Finance to translate marketing operational metrics to financial metrics, set marketing budgets and growth targets
• Leverage AI-powered development environments to scale analytics impact beyond the team — automating recurring reporting, building internal tools, and enabling marketers to self-serve on data access and analysis

Requirements

• 5+ years of experience in business and/or marketing analytics, including experience working directly with media buyers & financial analysts
• Deep understanding of various measurement techniques and how to deploy them effectively (attribution, media mix modeling, incrementality studies, etc.)
• Experience supporting website conversion rate optimization & analyzing website funnel metrics
• Track record of increasing the velocity and quality of experiments run by media buyers
• Track record demonstrably improving marketing measurement that led to an improvement in the efficiency of the marketing program
• Experience working cross-functionally with Finance & Engineering
• Fluent in Python