Online Marketing Specialist

Digital Campaign Management

• Plan, execute, and manage online marketing campaigns (SEO, PPC, email, social media).
• Monitor performance and optimize for better results (CTR, conversion rate, ROI).

Content Strategy & Creation

• Collaborate with creative teams to produce engaging and on-brand content.
• Ensure consistent messaging across platforms like blogs, websites, newsletters, etc.

SEO & SEM Optimization

• Conduct keyword research and optimize website content.
• Manage paid advertising campaigns (Google Ads, Bing Ads) to maximize reach.

Social Media Marketing

• Develop and implement strategies across platforms (Instagram, Facebook, LinkedIn, etc.).
• Engage with followers, monitor trends, and analyze social insights.

Email Marketing

• Create targeted email campaigns, including newsletters and promotional content.
• Track open rates, click-throughs, and conversions to measure success.

Analytics & Reporting

• Use tools like Google Analytics, Facebook Insights, and HubSpot to track campaign performance.
• Prepare monthly reports with actionable insights and recommendations.

Market Research & Competitor Analysis

• Stay up to date with digital marketing trends and emerging platforms.
• Analyze competitors’ strategies and adjust accordingly.

Qualifications – Online Marketing Specialist

1. Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• (Bonus: Certifications in digital marketing tools—Google Ads, HubSpot, Meta Blueprint, etc.)

1. Experience

• 2–5 years of proven experience in digital marketing or a similar role.
• Hands-on experience with SEO/SEM, email marketing, and social media advertising.

1. Technical Skills

• Proficiency with tools like Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Familiarity with CMS platforms (WordPress, Shopify) and CRM systems (e.g., HubSpot, Salesforce).

1. Content & Communication

• Strong writing, editing, and storytelling skills for both technical and creative content.
• Ability to tailor messages to different audiences and platforms.

1. Analytical Thinking

• Comfortable interpreting data and translating insights into actionable strategies.
• Strong attention to detail and performance tracking.

1. Creativity & Innovation