Social Media Director

Social Media Director (Contract-to-Hire | Full-Time Potential within 4 Months)Location: Remote or Phoenix, AZ

Company: The PR Insiders

Type: Contract-to-Full-Time Hire

About the Role

The PR Insiders — a fast-growing PR and media firm founded by award-winning journalists — is scaling our social media division and seeking a Social Media Director to take full ownership of client strategy, content creation, and performance analytics.

This role begins as a contracted position with the clear and immediate intent to transition into a full-time, salaried role within four months for the right candidate as we expand our team. You’ll be leading social strategy for multiple clients across the hospitality, lifestyle, and wellness industries — creating scroll-stopping content, driving measurable results, and shaping the creative voice of each brand.

What You’ll Do

• Lead and execute monthly strategies for each client — including content calendars, audience growth initiatives, paid media, and engagement campaigns.
• Create high-performing social media content (posts, reels, stories, ads, boosted posts) that is aligned with each brand’s tone and aesthetic.
• Develop individualized strategies — treating every client as a separate entity with its own voice, analytics, and communication style.
• Own analytics and reporting:
• Prepare monthly performance reports for each client.
• Provide insights on what worked, what didn’t, and actionable next steps.
• Avoid raw data dumps — your analysis should tell a story and drive next month’s creative.
• Drive engagement:
• Incorporate at least two interactive or engagement-based posts per month (polls, questions, challenges, etc.).
• Proactively identify what’s resonating and pivot quickly to boost performance.
• Lead with insight: Use analytics to shape creative direction, not the other way around.
• Client communication: Maintain professional, timely client interaction and build trusted relationships.
• Collaborate with the internal PR and creative teams to ensure brand consistency across all channels.

What We’re Looking For

• Proficiency in Sprout Social (or equivalent social media management platforms).
• Strong analytics and reporting skills, with the ability to translate data into strategy.
• Proven experience running paid and organic campaigns across Facebook, Instagram, TikTok, and LinkedIn.
• Exceptional writing and storytelling abilities with a keen understanding of tone and voice.
• A leader with initiative, ownership, and accountability — not just managing posts but driving growth.
• Confidence managing multiple clients and priorities in a fast-paced environment.
• Creative mindset with a deep understanding of current trends, pop culture, and what makes content “fire.”
• Agency experience preferred.

What Success Looks Like

• Monthly client reports that are thoughtful, strategic, and actionable — not exported data.
• Social content that performs — visually, emotionally, and statistically.
• Clients who feel seen, heard, and understood because of your clear communication and proactive ideas.
• A department that runs like a creative powerhouse — with you at the helm, leading strategy and innovation.