Social Media Content Creator (Grid Aesthetic & Canva Specialist)

We are seeking a highly creative and detail-oriented Social Media Content Creator with a strong eye for grid aesthetic, visual storytelling, and brand cohesion. This role is ideal for someone who lives and breathes design, understands how to create visually compelling Instagram feeds, and is highly skilled in Canva for both static and dynamic content.

You will be responsible for developing and executing content that not only looks beautiful but also aligns with brand voice, drives engagement, and enhances overall social presence.

Key Responsibilities

• Design and curate visually cohesive Instagram grid layouts that reflect brand identity and elevate overall aesthetic
• Create high-quality content using Canva, including:
• Feed posts
• Stories
• Reels covers
• Carousels
• Highlight covers
• Maintain consistency in color palettes, typography, spacing, and visual tone
• Plan and schedule content calendars with a strong focus on visual flow and storytelling across the grid
• Develop engaging content that aligns with marketing goals and current social media trends
• Collaborate with marketing/PR teams to ensure content supports campaigns, launches, and brand messaging
• Stay up to date on design trends, social media trends, and platform updates
• Edit and optimize visuals for different platforms (Instagram, TikTok, Pinterest, etc.)
• Assist in light copywriting for captions that complement visual content
• Analyze performance and adjust content strategy based on engagement insights

Required Skills & Qualifications

• Proven experience as a social media content creator or designer
• Strong portfolio showcasing Instagram grids and branded content
• Advanced proficiency in Canva (required)
• Exceptional eye for layout, composition, and aesthetic consistency
• Understanding of brand identity and visual storytelling
• Knowledge of social media platforms, especially Instagram best practices
• Ability to plan content in a way that ensures a visually seamless feed
• Basic understanding of analytics and performance tracking
• Strong attention to detail and organization skills
• Ability to meet deadlines and manage multiple projects

What Success Looks Like

• A visually stunning, cohesive social media presence
• Consistent brand identity across all content
• Increased engagement and follower growth
• Strong alignment between visual content and brand messaging
• A feed that feels intentional, polished, and scroll-stopping