Key Responsibilities
Digital Marketing Expert
The Digital Marketing Expert is responsible for driving digital sell-out growth by managing the full consumer journey from demand creation to conversion and online sales performance.
The role combines social media activation, KOL/UGC management, digital shelf excellence, PDP optimization, and content syndication to increase traffic, improve conversion rates, and strengthen the visibility of Gorenje SDA products across retailer, pure player, and future D2C channels.
Key Roles & Responsibilities
- Drive demand generation strategy for Gorenje SDA products with the objective of increasing qualified traffic to retailer, pure player, and future D2C channels.
- Implement and coordinate social media plans as the primary demand creation channel across European markets.
- Plan and execute omnichannel digital campaigns to maximize awareness, engagement, traffic generation, and sell-out impact.
- Develop and maintain PDP (Product Detail Page) standards to ensure best-in-class product presentation across all digital sales channels.
- Optimize PDP content and conversion performance, continuously improving consumer experience, conversion rates, and online sales results.
- Own digital shelf excellence and listing optimization, ensuring product visibility, discoverability, search performance, and ranking on retailer and pure player platforms.
- Implement and manage content syndication processes to guarantee accurate, consistent, and scalable deployment of product content across channels and partners.
- Develop and manage KOL, influencer, and creator programs to amplify brand awareness, credibility, engagement, and traffic generation.
- Implement UGC strategies and content ecosystems to increase authenticity, engagement, and conversion throughout the consumer journey.
- Monitor, analyze, and optimize key digital KPIs, including traffic, engagement, conversion rates, PDP quality scores, digital shelf visibility, and online sell-out performance.
- Enable European markets through frameworks, toolkits, training, and best-practice sharing, ensuring efficient implementation and scaling of successful digital initiatives across countries.
- Partner with Product Marketing, E-commerce, Sales, Brand teams, and external agencies to ensure aligned product launches, consistent content execution, and omnichannel visibility across European markets.
Required Qualifications
Experience
- 5+ years of experience in digital marketing, e-commerce, performance marketing, or digital activation.
- Experience managing social media campaigns, influencer/KOL programs, and content marketing initiatives.
- Experience with digital shelf management, and online channel execution.
- Experience working across multiple markets or international organizations is an advantage.
Skills & Competencies
- Strong understanding of digital marketing and e-commerce ecosystems.
- Knowledge of PDP optimization, SEO principles, content syndication, and digital shelf analytics.
- Experience with social media platforms, influencer management, and UGC programs.
- Strong analytical mindset with the ability to interpret performance data and convert insights into actions.
- Excellent project management and stakeholder management skills.
- Strong communication and presentation abilities.
- Ability to manage multiple projects and priorities in a fast-paced international environment.
- Location: primary Velenje, with the possibility of working in Ljubljana 1-2 days per week
- Remote: up to one day per week after the trial period
- Employment contract: permanent with 6-month trial period
About Hisense Europe
Hisense Europe, the world's leading home appliance manufacturer is a full assortment global player with a comprehensive product range: MDA, SDA, TV, Mobile and A/C, covering all market segments.
In September 2018 the strategic takeover of Gorenje Group took place when Hisense officially became a 100-percent owner of Gorenje.
Hisense celebrated its 50th anniversary in 2019 and has expanded over these years from a radio manufacturer to an international manufacturer in consumer electronics and major domestic appliance industry with a comprehensive brand portfolio.
Gorenje celebrated its 70th anniversary in 2020 and was with 10.000 employees, one of the largest manufacturing companies in the industry in Southeast Europe. Gorenje has been a trendsetter in design, offering an extensive brand portfolio covering all market segments.
The merger resulted in a major manufacturer that combines consumer electronics and home appliances with a comprehensive product range. With 4 major global brands: Hisense, Gorenje, Asko and Toshiba, we are present in different market segments.
