Social Media Manager

About Hey Nouri

Hey Nouri is a virtual pediatric nutrition clinic dedicated to improving children’s health through compassionate, evidence-based care. We combine pediatric dietitian expertise, behavioral coaching, and AI-powered tools to support families with personalized guidance — from nutrition to emotional empowerment. For eligible teens, supervised GLP-1 care plans may be part of our comprehensive, whole-child approach.

We believe positively changing a child’s weight trajectory can transform their life trajectory. If you want your work to actually matter, you’ll love building with us.

The Role

We’re looking for a Head of Social Media to build, lead, and scale Hey Nouri’s multi-platform presence across TikTok, Instagram, Facebook, and beyond.

This is not just a content posting role. You will own the full social strategy — storytelling, growth, creative direction, community building, and performance — turning Hey Nouri into one of the most trusted, relatable, and impactful voices in pediatric health.

You will:

• Build and execute our social media strategy & editorial direction
• Own and grow TikTok, Instagram, and Facebook channels
• Lead storytelling that balances warmth, credibility, and empowerment
• Create and manage content calendars, initiatives, and campaigns
• Oversee community engagement — comments, DMs, support, conversation
• Manage and optimize a budget for freelancers, creators, video editors, and designers
• Analyze performance and translate insights into smarter strategy
• Partner closely with marketing, product, and clinical leadership

If you love building brands people care about, shaping narrative, testing bold ideas, and moving fast — this role was built for you.

You Are

• A strategic social storyteller with proven experience growing meaningful brands
• Deeply fluent in TikTok and Instagram culture
• Obsessed with audience psychology, platform nuance, and what resonates
• Both creative + analytical — you trust instincts but love data
• Comfortable leading execution hands-on, and also managing others
• Empathetic, responsible, and thoughtful — especially given we work with families and kids
• Energized by building from 0→1 in a startup environment

Qualifications

• 4+ years experience in social media, content, or digital brand building
• Track record of growing and engaging audiences
• Experience leading social strategy, not just posting
• Experience managing freelancers or creative teams
• Strong understanding of performance metrics and analytics
• Healthcare, wellness, or parenting experience is a plus — but not required

Why Nouri

• Massive ownership — you’ll define how the world experiences our brand
• Work on a mission that genuinely improves children’s lives
• Build something category-defining from the ground up
• Join a founder-led team that moves fast, thinks deeply, and cares a lot