Digital Marketing Manager

Heka: the employee benefits platform driven by smart personalisation

The employee benefits market is broken. Static benefits platforms can’t keep up with employee needs, and HR teams struggle to support their people. Heka is changing the landscape, with a platform that delivers hyper-personalised support to every employee.

Heka takes a company’s existing benefits and adds every benefit their employees could ever need, all in one place. With access to limitless health-focused benefits, Heka builds better teams, and our customers see the impact on their bottom line: higher performance, less sickness, lower employee churn, and better use of every benefit.

The future is personalised benefits, and nobody can deliver them quite like Heka.

We’re growing fast, and we’re looking for a resourceful, proactive, and creative Digital Marketing Manager to help build our success. 

🚀 The role in a nutshell

This role is targeted on pipeline generation - generating consistent, high-quality leads is integral to success. 

Working with the Brand Marketing Manager, Head of Marketing, and an external digital agency, you’ll be responsible for managing your own workload and driving positive outcomes for the team and business. 

This opportunity would be perfect for somebody looking to take ownership of a digital marketing function, perhaps stepping into their first marketing manager role.  

💰 Salary

£32,000 - £38,000 salary, dependent on experience

✅ Key Responsibilities:Lead Generation: 

• Developing and executing targeted ad campaigns on platforms such as Google Ads, and LinkedIn Ads to attract and convert high-quality leads.
• Implementing and managing lead scoring models to ensure the right prospects are prioritised.
• Identifying new areas and ideas for lead generation, keeping on top of trends, and testing new ways of working.
• HubSpot Reporting: Creating and maintaining detailed reports and dashboards in HubSpot to track lead generation performance, ROI, and campaign effectiveness.
• Website Management: Overseeing website content and performance, ensuring it is optimised for lead generation and conversions. Adding and editing content as needed. (Experience with Webflow is preferred but not essential.)
• Email Marketing: Managing and optimising email marketing campaigns to nurture leads, drive engagement, and improve conversion rates.
• Analytics & Optimisation: Continuously analysing campaign performance, identifying areas for improvement, and optimising efforts to increase lead quality and volume.

🎯 What we’re looking for:

• Proven experience in digital marketing with a focus on lead generation.
• Solid knowledge of Google Ads, and LinkedIn Ads, including campaign setup, optimisation, and reporting.
• Experience with HubSpot, specifically for lead scoring, reporting, and automation.
• Strong understanding of website optimisation for lead generation (experience with Webflow a plus).
• Expertise in email marketing, including segmentation, A/B testing, and performance analysis.
• Strong analytical skills and the ability to draw insights from data to drive decisions.
• Excellent project management skills, with the ability to handle multiple projects and deadlines.
• A proactive, results-driven approach with a focus on continual improvement.

🫶 Working at Heka

Heka is a rapidly growing start up, with ambitious targets and a team who pull together to achieve them. We value hard-work, a can-do attitude, and creative thinking. But we also prioritise work-life balance: we want to be part of your life, not your whole life. 

We prioritise employee wellbeing and offer benefits that truly make a difference:

• Fully remote and flexible working
• £1,200 annual wellbeing budget
• Virtual GP, EAP, Physiotherapy, free mortgage support, free nutrition guidance and 20 other types of wellbeing 1-1 sessions to choose from. 
• 25 days of annual leave (plus bank holidays and you get your birthday off)
• Additional day off for each year of service
• Financial Wellbeing Support with salary sacrifice pension
• Early finish on Fridays and wellbeing Wednesdays
• Generous Maternity and Paternity pay
• Real Equity in the business

Commitment to Diversity

We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.