About the Role
HealthTap, a nationwide virtual primary care physician practice, is seeking Sr. Manager/ Director of Product Marketing reporting to Chief Growth & Marketing Officer. This is a hands-on product marketing and demand generation leadership role responsible for driving segment-specific value propositions, executing account-based marketing (ABM), and partnering closely with Sales, Product, and Customer Success to support significant revenue growth and profitability. Join us at a pivotal moment of hyper-growth/expansion into new enterprise segments.
Responsibilities
- Drive enterprise products positioning, messaging, and cross-functional go-to-market
- Ground positioning in market insight through buyer interviews, win/loss analysis, and competitive intelligence
- Clarify and iterate value propositions by segment, buyer persona, and use case
- Build and scale ABM programs that generate high-quality, sales-ready pipeline
- Own B2B marketing execution across targeted segments, including the mix of digital, content, and events marketing
- Develop core B2B assets scaling the system: one-pagers, case studies, decks, website pages, sales enablement materials
- Partner closely with Sales to support deals from prospecting through close
- Track and report on pipeline, conversion, and marketing ROI to guide investment decisions
- Develop AI skills and agents for scale
- Build processes and, over time, a small team as the function scales
- Bring buyer and market feedback back to Product and Customer Success
Qualifications
- 5+ years of B2B marketing experience (healthcare, health tech, or SaaS highly preferred)
- Deep expertise in modern marketing technology (MarTech) platforms (e.g., Salesforce, Hubspot, or similar CRM/MAP tools) for effective campaign execution, attribution, and reporting
- Proven success building ABM and segment-based marketing programs, demonstrated by specific results in revenue and pipeline generated
- Ability to translate complex healthcare offerings into clear, compelling messaging
- Highly analytical and comfortable with funnel metrics, attribution, and ROI
- Strong experience supporting enterprise and mid-market sales cycles
- Strong cross-functional partner who thrives in fast-moving environments
- Willingness to be hands-on
Compensation & Benefits
- Base Salary: $130,000 - $150,000 annual. Pay varies by work location and may also depend on job-related knowledge, skills, and experience
- Bonus: Eligible for performance bonus, based on achievement of personal and company level performance metrics.
- Current Benefits:
- Health Insurance
- Medical: United Healthcare (Nationally) OR Kaiser (CA & CO Only)
- Dental & Vision: Cigna
- Monthly employee premiums 100% paid by HealthTap; dependent premiums 75% paid by HealthTap
- Flexible Spending Accounts (FSA & Dependent Care Assistance Program - DCAP)
- 401k accounts
- Unlimited paid time-off
- Eleven paid annual holidays
- Fully remote work & flexible work practices
- Free HealthTap subscription 100% covered for you and any dependents , with only $1 visit copays for virtual primary and urgent care visit!
- Short- and long-term disability insurance
- Life insurance
- Gym membership reimbursement up to $99/month
Working at HealthTap
- We believe everyone deserves easy, affordable health care. We believe in the long-term doctor-patient relationship. When patients have a doctor who really understands and keeps up with their health, the doctor can help their patients live longer, happier lives.
- We have built the world's most advanced digital health platform that empowers doctors to provide the best virtual care possible, and supports their continued professional advancement.
- We're proud of our team of genuine, mission-driven, kind-hearted builders and caretakers.
- We are focused on providing great, patient-centered healthcare.
- We strive to provide user-friendly services and software for both patients and doctors.
- Our company operates virtually. Our headquarters is in Sunnyvale, California, and we have a distributed workforce.
HealthTap is a nationwide virtual primary care physician practice focused on expanding the reach and accessibility of primary care across America. We partner with health plans, DME suppliers, health systems, care-delivery organizations, and employers to provide cost-effective, quality virtual primary care in all 50 states with fee-for-service or value-based care arrangements. Our proprietary and engaging platform integrates seamlessly into existing workflows, EMRs, and care channels. Patients served can choose and see the same doctor over time as well as enjoy same day/week appointments, fast doctor responses by text from their dedicated doctor, and 365-day urgent care. For more info, visit www.healthtap.com.
HealthTap is an Equal Opportunity Employer. We provide equal employment opportunity to all qualified applicants and employees and prohibit discrimination and harassment of any type, with regards to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
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