Role: MKT eBusiness Specialist III (Cybersecurity User Engagement Lead)
Location: Remote(Candidate needs to be based in the US CST/EST working hours)
Duties:
The cybersecurity user engagement lead supports the Human Cyber Risk Management program by planning, creating, and executing both broad and targeted campaigns that strengthen secure habits across the organization. This role develops clear, actionable content and delivers coordinated initiatives that reinforce expected work practices.
Key responsibilities include:
- Develop and execute campaign plans aligned with cybersecurity objectives
- Translate risk insights into practical guidance for employees
- Write and produce digital and print collateral, including emails, intranet articles, online newsletters, presentation materials, social media posts, display screen content, posters, brochures, banners, video scripts, etc.
- Work with subject matter experts to validate campaign elements are accurate and clear
- Collaborate across the team to ensure alignment with program goals and priorities
- Coordinate with external vendors and marketing agencies to support campaign development, production, and delivery
- Collaborate with subject matter experts (SMEs) to identify training needs and develop instructional materials that align with business goals
- Design and develop engaging e-learning courses, instructor-led training (ILT) materials, job aids, and other learning resources.
- Utilize a variety of instructional design methodologies and technologies to create interactive and effective learning experiences.
- Manage timelines and approvals, and coordinate delivery of campaigns across global distribution channels
- Coordinate logistics for cybersecurity awareness events, including scheduling and materials
- Track engagement and training metrics, and report performance
- Adjust tactics based on results and stakeholder feedback
Skills
Qualifications include:
- Four (4) years of experience in cybersecurity training and awareness applying principles for mitigating human cyber risk
- Strong content development skills with the ability to translate technical cybersecurity topics into clear information
- Strong understanding of adult learning theories and instructional design models (e.g., ADDIE, SAM)
- Proficiency in e-learning authoring tools (e.g., Articulate Storyline, Adobe Captivate) and learning management systems (LMS)
- Experience with multimedia production, including video and audio editing, is a plus
- Background in campaign management, marketing, content development, or instructional design
- Demonstrated success coordinating high-visibility initiatives and managing logistical details across multiple stakeholders
- Highly organized with project coordination skills for managing shifting priorities and deadlines
- The ideal candidate has experience working in a large global, multicultural organization
- Experience working with external vendors, including marketing agencies and training firms
- This candidate must hit the ground running
- Excellent project management skills with the ability to manage multiple projects and deadlines.
Additional Qualifications:
- Applicable Certifications: AMA Professional Certified Marketer, SSAP, SACP, or CSAP
Education
Education:
- Required:
Bachelor’s degree or higher from an accredited university (completed and verified prior to start) with four (4) years of experience in similar role(s)
- Preferred:
Master’s degree in Marketing, Public Relations, Educational Technology, or Cybersecurity from an accredited institution