Senior Digital Marketing Manager, Associations

About Our Client:

The organization is a full-service digital agency specializing in working with professional associations and nonprofit entities. It operates within the digital marketing and communications industry, addressing the challenge of helping associations and B2B organizations effectively connect with and engage their audiences. The company delivers strategic, creative, technological, and data-driven solutions to support clients in growing membership, increasing event participation, promoting products and services, and driving meaningful results.

About the Opportunity:

The SENIOR DIGITAL MARKETING MANAGER, ASSOCIATIONS is responsible for leading strategic, multi-channel digital marketing campaigns for a portfolio of professional association and B2B clients. This role contributes by developing and executing integrated marketing strategies that support membership growth, event registration, product promotion, and audience engagement. The position is key in translating organizational goals into effective marketing campaigns, collaborating with cross-functional teams, and providing data-driven insights and recommendations to enhance marketing impact.

Responsibilities:

• Develop integrated digital marketing strategies to achieve client goals in membership acquisition, retention, event registrations, product sales, lead generation, and engagement.
• Lead multi-channel campaigns from planning through execution, measurement, and optimization using email, digital advertising, organic social, and websites.
• Create membership marketing strategies to attract prospective members, increase engagement, support renewals, and improve member experience.
• Support event and product marketing initiatives to drive registrations and sales.
• Collaborate with digital advertising teams to optimize campaigns across paid search, paid social, and programmatic channels.
• Work with creative, content, and web teams to develop compelling campaign concepts and digital experiences.
• Manage client relationships through communication, recommendations, project management, and understanding business objectives.
• Analyze campaign performance and audience behavior to improve marketing effectiveness and ROI.
• Conduct digital marketing audits to evaluate programs, identify opportunities, and develop actionable strategies.
• Identify testing and optimization opportunities across messaging, targeting, creative, conversion funnels, and user experiences.
• Stay current with emerging digital marketing trends and technologies, sharing insights with clients and internal teams.
• Contribute to the growth of the marketing practice by sharing expertise, supporting business development, and mentoring team members.

Requirements:

• Bachelor’s or Master’s degree in a related field.
• 5-8+ years of digital marketing experience; agency experience is a plus.
• Proven ability to create conversion-driven strategies aligned with user journeys.
• Strong understanding of digital advertising channels and their integration.
• Analytical skills with experience using reporting and website analytics tools such as Google Analytics and Google Tag Manager.
• Experience conducting digital marketing audits and developing data-based strategies.
• Up-to-date knowledge of digital marketing trends and best practices.
• Willingness to work fully remote or hybrid in a Washington, DC office.
• Creative, strategic, intuitive, committed to diversity, confident, passionate, curious, and collaborative personal qualities.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.