Meta Ads Specialist

Company Description

Harvest Company helps businesses take the guesswork and uncertainty out of their marketing initiatives so they can confidently grow their revenues while reducing risk. We specialize in creating targeted, data-driven advertising strategies that deliver measurable results. Our mission is to empower our clients to achieve sustainable growth through innovative marketing solutions.

Role Description

This is a full-time remote role for an Meta Advertising Specialist. The Advertising Specialist will be responsible for developing and executing marketing campaigns, conducting data analysis, and optimizing advertising strategies. Day-to-day tasks include creating and managing advertisements, analyzing campaign performance, collaborating with team members, and supporting sales efforts. The role requires a strong understanding of marketing principles and excellent communication skills.

Qualifications

• MUST HAVE 5+ YEARS HANDS ON TECHNICAL EXPERIENCE WITH META ADS
• MUST BE AN EXPERT IN ADVANCED CONVERSION TRACKING AND RETARGETING CROSS PLATFORM
• Strong Analytical and Data Analysis skills
• Excellent Communication and Collaboration skills
• Experience in Marketing and Sales
• Ability to develop and optimize advertising strategies
• (Preferred) Bachelor's degree in Marketing, Business, or related field
• (Preferred) Experience with digital advertising platforms Google, Bing, YouTube
• Ability to work independently and meet deadlines

Meta Platform Mastery

• Deep working knowledge of Meta Ads Manager (not just boosting posts)
• Strong understanding of campaign structure: objectives, audiences, placements, budgets, schedules
• Ability to build and manage:
• Prospecting + retargeting funnels
• Lead gen vs conversion campaigns (and when to use each)
• Advantage+ options (where appropriate) vs manual controls

Targeting and Audience Strategy

• Audience building: custom audiences, lookalikes, retargeting segments
• Competence with broad vs stacked targeting strategies and when each wins
• Exclusion logic + funnel hygiene (exclude leads/customers, prevent overlap)

Creative Testing and Ad Iteration

• Ability to direct and/or produce a testing plan for:
• Hooks, angles, offers, formats (UGC, reels, static, carousels)
• Creative fatigue management and refresh cadence
• Strong understanding of direct response creative (thumb-stopping + conversion-focused

Copywriting Fundamentals

• Writes clear, benefit-driven primary text + headlines
• Can tailor messaging for different funnel stages (cold, warm, hot)
• Can follow compliance-safe language (no sketchy claims, especially in sensitive niches)

Tracking, attribution and data integrity

• Setup and troubleshooting for:
• Meta Pixel
• Conversions API (CAPI) (basic implementation knowledge at minimum)
• Event setup, deduplication, domain verification, AEM priorities
• Comfort with UTMs, click IDs, and identifying tracking breaks

Analytics and Optimization

• Can interpret performance beyond vanity metrics:
• CPA/CPL, CVR, CPM, CTR (link), CPC, frequency, quality ranking signals
• Able to diagnose issues logically:
• creative vs audience vs offer vs landing page vs tracking
• Comfortable optimizing based on data (not vibes)

Reporting and Communication

• Produces clean weekly reporting with:
• What happened
• Why it happened
• What’s being changed next
• Proactive communication + clear expectation setting

Operational competence

• Organized workflow for naming conventions, documentation, and testing logs
• Budget pacing and scaling control (increase/decrease with intent)
• Reliable QA checklist before launch (URL, pixel events, form, placements, comments moderation plan)

Nice to have skills - Strong Differentiators

• Experience with lead quality systems (CRM integrations, offline conversions, lead scoring)
• Landing page CRO basics (above-the-fold, form friction, trust elements)
• GA4 / GTM familiarity (at least enough to collaborate with tracking specialists)
• Experience running ads in regulated/sensitive categories (health, finance, housing, etc.)
• Creative tools proficiency (Adobe Suite, Figma, Video Editors)
• Comment/DM conversion workflows (inbox scripts, routing, automation)
• Multi-location or franchise campaign structures

What You’ll Do:

• Develop, implement, and manage high-performing advertising strategies across Meta Ads.
• Monitor KPIs, analyze performance data, and make optimization recommendations.
• Collaborate with clients and internal teams to understand each accounts’ business goals and translate them into measurable ad strategies.
• Conduct A/B testing, audience targeting, and creative testing to maximize ROI.
• Stay up-to-date with platform updates, new features, and emerging trends in digital advertising.
• Provide detailed reports and actionable insights to clients on campaign performance.

What We’re Looking For:

• Proven experience managing Meta Ads campaigns.
• Expert level understanding – Analytics, Meta tracking, audience building, retargeting, attribution, conversions api, UTM parameters.
• Strong understanding of digital marketing funnels
• Ability to analyze data, spot patterns, and make strategic decisions quickly.
• Excellent communication skills with the ability to present insights clearly to clients.
• Experience with lead generation campaigns (Must have)
• Certification in Meta Blueprint preferred (but not required).

What We Offer:

• Competitive salary with optional performance bonuses.
• Opportunity to work with a results-driven, innovative team.
• Access to cutting-edge tools and advertising strategies.
• Flexible work environment and growth opportunities.