Head of Growth

Head of Growth (Remote)

DTC Consumer Product | Health & Wellness

Reports: VP of Marketing

Location: Remote

Offering: Offering Salary, Options, Benefits

Role Overview

This role is for a hands-on growth leader who thrives in high-ownership environments. As Head of Growth, you’ll architect and scale customer acquisition across paid channels while maintaining a relentless focus on efficiency, attribution, and true incrementality. You’ll move beyond platform-reported metrics to uncover real performance drivers and build a repeatable, scalable growth engine for a DTC health & wellness brand.

Key Responsibilities

• Hands-on ownership of paid social and paid search channels

• Scale spend while maintaining efficiency targets (CPA, ROAS, MER)

• Implement advanced attribution and incrementality testing

• Build performance dashboards and reporting frameworks

• Partner with ecommerce and creative teams to optimize funnel performance

• Own and dynamically allocate growth budgets

Requirements

• 7+ years in growth or performance marketing roles

• Hands-on experience managing large paid media budgets

• Deep knowledge of attribution and measurement tools

• Strong testing, analytical, and decision-making skills

• Experience in fast-paced DTC environments