Social Media Manager

GraySparks Ltd - Social Media Manager (Freelance/Contract)Company Description

GraySparks Ltd is a professional general handyman business serving residential and small commercial clients across all London and Essex. We focus on high-standard workmanship, reliability and clear communication, and it’s been an exciting, successful but hectic first year with a constant flow of varied projects. Our goal is to be the go-to local name for everything from carpentry and joinery (bespoke furniture, skirting, kitchen units, media walls, wood paneling, doors & ironmongery, fire-rated compliance, fire batt & mastic) through to electrical work, patio/decking, assembly & wall mounting, general maintenance & repairs wall cracks/hole/paint etc.

Role Description

This is a freelance/contract Social Media Manager role, initially for 1–2 months, with strong potential to develop into a longer-term ongoing arrangement.

The priority for this first phase is to audit and organize a large backlog of photos and videos from past jobs into a clear, usable content library. You will then develop a practical game plan for the year ahead. I've actively tried to take a good amount of media, but now its become

You will help define and execute a simple but effective social media and content strategy, enabling GraySparks to build and maintain a strong online presence without the owner needing to be hands-on day to day.Key Responsibilities

• Auditing all existing media (photos, videos, before/afters, in-progress shots, testimonials) and organizing it into a structured, easy-to-use content system.
• Identifying usable media and flagging gaps where certain jobs or services have little or no content.
• Developing a clear social media strategy and posting plan based on media availability and business goals.
• Creating short-form video content (TikTok, Instagram Reels, YouTube Shorts) and feed posts from existing footage, including appropriate hooks, captions, and simple branding.
• Advising on how to capture better content going forward (e.g., what to film, frequency, angles) so each new job adds value to the content bank.
• Scheduling and optimizing posts across platforms (Instagram, TikTok, Facebook, LinkedIn) and tracking basic performance metrics.
• Collaborating directly with the owner to align on the mission, standards, and tone of voice, ensuring the online presence is accurate.

What You'll Need

• Strong, demonstrable experience in social media and digital marketing, ideally with service-based or local/trades businesses.
• Proven ability to transform a chaotic or unorganized media library into a structured content system and strategy.
• Solid short-form video editing skills and confidence creating TikTok/Reels-style content from raw footage.
• A good understanding of content strategy, branding, and building trust and authority online.
• Clear, honest communication and the ability to work independently while remaining open to feedback and collaboration.
• A mindset focused on a potentially long-term, mutually profitable partnership.

Project Details

• Type: Freelance / Contract
• Duration: Initial 1–2 months (with potential to extend to an ongoing retainer)
• Location: Remote. Bonus points for familiarity with the UK trades/home services space.
• Hours: Flexible and output-focused. We will agree on targets for posts and videos per week, rather than strict working times.

How to Apply

If this sounds like a good fit, please apply with:

• A short introduction about you and why this project appeals to you.
• Links to social profiles and/or portfolio examples, especially TikTok/Reels or similar work.
• A brief outline of how you would approach the first 4–6 weeks, and your proposed rates.

You can apply directly via LinkedIn: or contact me with the subject line “Social Media Manager – GraySparks”

Email - Ignite@GraySparks.ltd

Whatsapp - 07966929394