VP of E-Commerce

Job Title: VP of eCommerce

Location: Charlotte, NC (Remote)

Overview: The VP of eCommerce will lead the digital retail strategy and execution across the enterprise. This role is responsible for driving online sales performance, optimizing the end-to-end digital customer experience, and integrating eCommerce best practices into dealership operations. The ideal candidate is a strategic, data-driven digital leader who understands both retail and modern eCommerce trends.

Key Responsibilities:

• Digital Sales Strategy: Develop and execute a comprehensive eCommerce roadmap that increases online leads, appointments, and digital retail transactions across all dealerships.
• Website & Platform Management: Oversee all dealership websites, third-party integrations, and digital retailing tools to ensure a seamless, brand-consistent customer journey.
• Conversion Optimization: Lead efforts to improve lead conversion, online financing applications, digital trade valuations, test drive appointments, and purchase completion rates.
• Customer Experience: Create a frictionless omnichannel experience that bridges online and in-store shopping—leveraging technology, analytics, and CRM insights.
• Vendor & Platform Partnerships: Manage relationships with digital vendors (website providers, CRM, DMS, chat, digital retailing tools) and negotiate contracts to maximize ROI.
• Data & Analytics: Develop dashboards and KPIs to track eCommerce performance, customer engagement, and sales attribution; translate insights into actionable business recommendations.
• Cross-Functional Leadership: Partner with XD, analytics, marketing, operations, and sales leadership to align digital initiatives with dealership goals and performance targets.
• Innovation & Continuous Improvement: Stay ahead of emerging trends in digital retailing, customer behavior, and automotive eCommerce technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of experience in eCommerce, digital marketing, or digital retail leadership.
• Proven track record of driving online sales growth and customer acquisition through digital channels.
• Strong analytical mindset with experience in Google Analytics, GA4, Looker Studio, or similar platforms.
• Excellent leadership, communication, and vendor management skills.
• Ability to thrive in a fast-paced, multi-brand, multi-location organization.

Key Performance Indicators (KPIs):

• Website traffic growth and lead conversion rate
• Online-to-offline sales conversion metrics
• Cost per lead and digital ROI
• Digital retail completion rates (finance, trade, purchase steps)
• Customer satisfaction and NPS from online journeys