Brand & Events Marketing Manager
About the Role
We're looking for a Brand & Events Marketing Manager to help grow our presence and reputation in the US, working with our co-founder and core team members to shape how our brand shows up in the market. You'll own our offline event strategy end-to-end — from planning and logistics to turning every event into lasting user engagement.
What You'll Do
- Brand Strategy. Develop and lead brand positioning, messaging, and campaigns for the US market, working directly with our co-founder.
- Events & Activations. Plan, organize, and execute offline events and activations — both domestically and at major industry events around the world — owning all on-the-ground logistics.
- User Engagement Strategy. Design and execute the strategy behind turning event participation into long-term user engagement and retention, and continuously refine it based on results.
- Cross-Functional Partnership. Partner closely with Product, Growth, and Community teams to keep messaging and campaigns consistent and on-brand.
- Reporting & Insights. Track brand awareness, sentiment, and engagement, and share insights to guide future strategy.
What We're Looking For
- 3+ years of experience in brand marketing or event marketing in the crypto industry, with a strong track record of planning and executing offline events.
- Experience planning and executing events at a global scale — comfortable coordinating logistics on the ground, wherever that may be.
- Fluent English required; Mandarin fluency is strongly preferred.
- Excellent communication skills, with the ability to build genuine relationships across different cultures and communities.
- Willingness and ability to travel internationally to plan and run events and activations.
- A self-starter who thrives working independently in a fully remote, fast-moving environment.
