ABOUT US
Conscious Minds is an independent creative agency that helps brands establish a more human connection between brands and their audiences. We have offices in Pasadena, CA, and Portland, OR, and offer a remote-first work environment to our employees. Our clients include Apple, Mars Petcare, Meta, Nike, Oakley, Starbucks, Uber Eats, Vans, Yahoo, and Zillow.
We’re a people-first work culture, big on community, trust, transparency, and respect for one another. We operate as an integrated team from Strategy through Production, and everything in between.
Reports To: Managing Director
Location: Los Angeles, CA or Portland, OR
Role Summary
The Brand Principal is the owner of the client relationship and the business health of the pod.
It serves as the strategic partner for a high-value, enterprise-level client. This role combines executive client leadership, long-term brand stewardship, and day-to-day operational oversight.
This is a role that balances:
- Strategic Brand Vision
- Revenue and margin accountability
- Senior client relationship management
- Operational execution leadership
Core Responsibilities
Business Ownership & Revenue Growth
- Own the full account P&L, including forecasting, revenue tracking, and margin performance
- Contribute to and monitor financial health (burn rate, scope adherence, utilization)
- Identify and drive organic growth opportunities within the client organization
- Lead SOW development, pricing strategy, and scope negotiations
- Build multi-year revenue expansion plans tied to client business goals
Accountability: Revenue growth, profitability, and long-term account stability
Executive Client Leadership
- Serve as primary senior point of contact for high level stakeholders
- Lead annual planning processes and strategic roadmapping
- Drive Quarterly Business Reviews (QBRs) and performance narratives
- Translate client business objectives into integrated agency initiatives
- Manage escalations and protect relationship health
Accountability: Executive trust, retention, and partnership expansion
Strategic Brand Stewardship
- Ensure all work ladders up to a clear brand strategy and measurable business outcomes
- Partner with Strategy to shape positioning, messaging architecture, and campaign frameworks
- Guide annual campaign calendars and integrated go-to-market planning
- Connect short-term campaign KPIs with long-term brand equity and revenue goals
Accountability: Brand coherence and measurable effectiveness
Campaign & Operational Execution
- Oversee delivery of all major campaigns and initiatives
- Ensure timelines, budgets, and resourcing plans are aligned and realistic
- Monitor scope compliance and change management processes
- Partner with Strategy, Creative and Production leadership to deliver work on time and on budget
- Ensure measurement frameworks, reporting, and optimization loops are in place
Accountability: Executional excellence and operational discipline
Team Leadership & Organizational Alignment
- Lead and mentor Directors, Managers and Producers
- Establish clear role delineation and accountability frameworks
- Create performance standards tied to quality, financial rigor, and client service
- Remove cross-functional roadblocks and foster collaborative culture
- Identify resource gaps and proactively build staffing plans
Accountability: High-performing, accountable team structure
Success Metrics
- Revenue growth and margin attainment
- Client retention and expansion
- On-time / on-budget campaign delivery
- Strategic impact on client’s business KPIs
- Team retention and leadership bench strength
Ideal Qualifications
- 15+ years in advertising, brand, or integrated marketing agency environments
- Experience leading a $5M–$15M+ account (or comparable complexity)
- Demonstrated financial acumen and P&L oversight
- Experience leading annual planning and multi-channel campaign ecosystems
- Executive presence with C-level stakeholders
- Strong balance of strategic thinking and business acumen
We are one of the most personal, hands-on, and creative companies in this industry. We are extremely high touch with our partners, team members, and creatives to ensure clarity, community, and output exceed expectations. Above all, we want versatile people with unique and diverse points of view who add meaningful value to the DNA of Conscious Minds and the brands we work with. We look forward to the opportunity of having you on the squad, growing the influence and profile of our team.
BENEFITS
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home/Hybrid Days
The anticipated annual compensation range for this position is $200,000.00 - $250,000.00, in addition to our standard employee benefits package (medical/dental/vision/life insurance, 401k matching, Flexible PTO, and various other benefits and perks) Consistent with applicable law, compensation is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. We reserve the right to modify this pay range at any time.
