General Manager of Marketing

Position summary

With three high-performing student branches supported by a layer of working professional advisors, Global Consulting Group helps not-for-profits and social enterprises solve real-world problems while developing the next generation of talent.

At GCG Headquarters, the General Manager of Marketing will design and develop GCG’s brand, improve exposure through marketing campaigns and creative initiatives, and drive continuous improvement in marketing processes and systems.

What’s in it for you?

• Build your professional network: Work alongside volunteers across industry-leading organisations such as LEK Consulting, EY, SEEK, and more.
• Develop your skills: Gain valuable exposure to community engagement, alumni relations, and coordinating L&D initiatives across the organisation.
• Create meaningful impact: Collaborate with a vibrant community of purpose-led individuals to achieve real-world outcomes and a chance to leave a legacy.
• Flexible, remote work: Volunteer with the reassurance that tasks and expectations are designed to fit around your personal and work commitments

In this role, you will:

• Oversee Marketing Strategy: Develop GCG’s yearly marketing strategy and stakeholder segmentation to guide campaigns across HQ and branches.
• Manage GCG Brand: Establish and enforce branding and marketing guidelines, and authorise branch marketing campaigns to ensure brand consistency.
• Lead the Marketing Team: Manage and mentor Marketing Associates, coordinating their work to ensure initiatives align with GCG’s overall marketing strategy.
• Oversee GCG’s External Presence: Manage GCG’s website and social media platforms while identifying opportunities to strengthen brand visibility.
• Analyse Engagement Data: Monitor and interpret marketing performance metrics from branches to continuously improve campaign effectiveness.

To be a successful Candidate, you will:

• Be passionate about impact and able to contribute meaningfully for 3-6 hours per week with a minimum 1-year commitment
• Have more than 2 years of marketing experience in an organisation with 50+ members
• Have experience in branding development, keeping up with trending topics, search engine optimisation, and boosting post engagement
• Prior project management and NFP experience preferred but not necessary
• Display strong initiative, take ownership of tasks, and confidently lead and support the team
• Have experience with Canva, campaign creation and managing social media platforms

🔗 Apply here or directly on LinkedIn: https://forms.gle/ZdcmiW5iDAnZzjhy5

If applying on LinkedIn, please send a cover letter (no more than 500 words) to yolanda.pu@gcg.org.au outlining

• Your motivation for joining GCG and applying for this role
• One or two experiences that best demonstrate your fit
• What you hope to contribute and develop through this role
• The level of commitment you are able to make (hours per week) and the expected duration of that commitment (minimum 1 year)

📅 We will review applications and conduct interviews on a rolling basis until positions are filled. Apply early for the opportunity to join GCG and contribute to our mission as a volunteer!

If this role doesn't look like a good fit for you, we also have applications open for other roles. Please view at https://www.gcg.org.au/