Role Description The Director of Digital Marketing is a full-time remote role responsible for leading the company’s digital marketing vision and execution across all online channels. This position oversees the development and implementation of comprehensive digital strategies that support brand growth, customer acquisition, and retention in the blockchain and fintech space. Day-to-day activities include managing multi-channel campaigns, optimizing the company’s web presence, coordinating content and performance marketing initiatives, and aligning marketing efforts with overall business goals. The director will collaborate with cross-functional teams, manage external partners, and use data-driven insights to refine tactics, improve lead generation, and increase conversion rates. This role also involves monitoring industry trends, ensuring consistent brand messaging, and reporting on key performance metrics to senior leadership.
Qualifications
- Demonstrated expertise in Digital Strategy and Marketing, with experience leading integrated campaigns in fintech, crypto, or related industries.
- Strong background in E-Commerce, including experience optimizing digital funnels, user journeys, and online customer experiences.
- Proven ability in Lead Generation, with a track record of building and scaling demand-generation programs that drive qualified pipeline.
- Proficiency in Web Analytics, including the use of analytics tools to measure performance, interpret data, and inform decision-making.
- Experience managing remote teams and cross-functional stakeholders, with strong leadership and communication skills.
- Knowledge of blockchain, digital assets, and financial technology markets, or strong interest and willingness to learn.
- Ability to develop strategic plans while remaining hands-on with execution in a fast-paced, evolving environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.