Marketing Manager, Email & SMS
Location: Remote
Who We Are
At Framebridge, we are disrupting the custom framing market by replacing a cumbersome experience with a delightful one. Our mission is to make framing so delightful, customers are inspired to frame everything they love—big, little and in between. We’ve framed over three million pieces and counting. We are building a beloved brand, and to be successful, we have to build a great team across a number of disciplines – ecommerce, retail, design, and manufacturing.
We are a consumer business operating online and in our growing fleet of retail stores. We operate multiple manufacturing studios that allow us to deliver a high-quality custom product at an affordable price with a quick turnaround. We exist, grow, and ultimately own the market by delighting customers who trust and value us.
The Role
We’re looking for a Marketing Manager, Email & SMS to lead the strategy and execution of Framebridge’s lifecycle marketing programs across email and SMS.
This role is responsible for developing customer communications that drive engagement, retention, and revenue throughout the customer journey. You’ll own the email and SMS marketing calendar, oversee campaign execution from brief through deployment, and continuously optimize programs through testing, segmentation, personalization, and performance analysis.
Sitting within the Brand Marketing team, you’ll partner closely with Creative, eCommerce, Retail, Paid Media, Product Marketing, and Analytics to deliver best-in-class customer experiences while helping evolve our lifecycle marketing capabilities as the business continues to grow. This role reports to the VP of Brand Marketing.
As a Framebridge Team Member, You Will:
Show Pride
We stand behind our work, we sweat the details, and we strive for continuous improvement every day. We’re proud to frame the things you love, and show pride in our product and craftsmanship.
Adapt & Act
We are creative and solution-oriented, flexible, and proactive. We adapt and act quickly, embracing an environment of constant change.
Embrace Challenges
We embrace challenges with creative solutions and we know that collaboration is the only way to succeed. We set big goals and keep raising the bar together.
Secure the Baton
We take personal responsibility for delivering successful outcomes, not just completing tasks. We ensure every handoff is clear, complete, and sets the next teammates up to succeed.
Make It Special
We search everyday for opportunities to make our product and experience special. When you are building a business where every piece is priceless, making it special is core.
Build to Last
We are building a product and a business that are built to last. We work every day to build lasting relationships within our team and with our customers.
At Framebridge, our people are the heart of everything we build. We foster an inclusive, equitable, and collaborative environment where remarkable individuals take pride in their craft, elevate the customer experience, and are empowered to do the best work of their careers.
As Marketing Manager, Email & SMS, You Will:
- Own and evolve Framebridge’s email and SMS strategy and marketing calendar across campaigns, lifecycle programs, product launches, promotional moments, and key business priorities.
- Lead end-to-end execution of email and SMS campaigns, automated journeys, and transactional communications from briefing through deployment.
- Develop and scale subscriber acquisition, customer journeys, segmentation, and personalization strategies that increase engagement, retention, and customer lifetime value.
- Partner cross-functionally with Creative, eCommerce, Paid Media, Retail, Merchandising, and Brand Marketing to translate business objectives into high-performing lifecycle campaigns.
- Lead creative briefing for email and SMS, ensuring messaging and creative align with broader brand and lifecycle strategies.
- Develop and maintain a testing roadmap across messaging, creative, cadence, timing, and audience strategy to continuously improve channel performance.
- Monitor and report on email and SMS performance, translating results into actionable insights and recommendations while contributing to broader digital revenue planning and forecasting.
- Establish and maintain best practices across deliverability, compliance, operational excellence, and execution standards.
- Serve as the subject matter expert for Klaviyo and other lifecycle marketing platforms, optimizing tools, processes, and workflows to improve capabilities, efficiency, and customer experience.
- Manage external partners and vendors supporting email and SMS marketing initiatives.
Who You Are:
- 4–6+ years of experience in CRM, lifecycle marketing, email marketing, SMS marketing, or marketing automation, preferably within ecommerce, retail, or consumer brands.
- Proven experience developing and executing lifecycle marketing strategies and managing end-to-end campaigns that drive customer engagement and revenue.
- Hands-on experience with lifecycle marketing platforms such as Klaviyo, including segmentation, personalization, customer journey automation, and campaign execution.
- Strong analytical skills and a data-driven approach to testing and optimization, with experience translating campaign performance and customer insights into actionable recommendations.
- Strong project management skills with experience leading cross-functional marketing initiatives from concept through execution while managing multiple priorities.
- Excellent organizational, communication, and presentation skills, with experience briefing and partnering with creative teams.
- Strong understanding of email and SMS best practices, deliverability, and relevant privacy and compliance requirements, including CAN-SPAM, GDPR, and CCPA.
- Experience with Google Analytics (GA4), lifecycle marketing reporting, and agency or vendor management is a plus.
Benefits & Perks:
- Full medical, dental, and vision benefits
- Generous retirement program — 401(k) and employer-funded pension plan
- Parental leave and return program
- Flexible Time Off and paid holidays
- Framebridge employee Free Frame codes and discounts
- Short-term disability and Life/AD&D Insurance
- Employee Assistance Program (EAP)
- Ongoing learning and development opportunities
- Commuter benefits
- Pet insurance
- And more!
Salary Information:
The base range is $110,000 – $120,000 per year. Final compensation depends on experience, qualifications, and location.
Framebridge, in good faith, believes that the posted salary range is accurate for this role at the time of posting. Compensation may vary based on relevant experience, qualifications, and location. This range may be modified in the future.
California Applicants:
Review your CCPA Privacy Rights (https://oag.ca.gov/privacy/ccpa). Framebridge uses AI to assist in reviews, but all hiring decisions are made by humans.
Equal Opportunity Employer:
Framebridge is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. Employment decisions — including hiring, promotion, and advancement — are made without regard to race, color, national origin, age, religious beliefs, sex (including pregnancy), disability, sexual orientation, gender identity, citizenship status, military status, marital status, genetic information, or any other characteristic protected by federal, state, or local law.
Please note that employment with Framebridge is at-will. Either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.