AVP Digital Marketing - Ref: 196208

Title: Assistant Vice President, Digital Marketing

Industry: Consumer / Hospitality

Location: 100% Remote (USA)

Type: Full-Time

Salary: Up to $200,000 + Benefits

Overview of company:

Forsyth Barnes have partnered with a leading consumer/hospitality business. The organisation is known for delivering high-traffic, experience-led environments and has built a strong foundation across brand, customer engagement, and physical retail performance.

With continued investment across digital, data, and customer experience, the business is now focused on evolving its digital ecosystem to better connect channels, drive customer lifetime value, and improve overall marketing performance.

The Assistant Vice President, Digital Marketing will own the end-to-end digital strategy across all channels, connecting web, app, CRM, and performance into a unified, data-led ecosystem.

This role is focused on driving measurable growth across acquisition, engagement, and retention, while improving customer experience and commercial performance. You will work closely with marketing, technology, and analytics teams, with full ownership across both strategy and execution.

Responsibilities - Assistant Vice President, Digital Marketing

• Own and deliver the digital marketing strategy across web, app, email, SMS, SEO, and paid channels
• Drive performance across key KPIs including traffic, conversion, engagement, and customer growth
• Develop a connected digital ecosystem across CRM, CDP, and broader martech infrastructure
• Partner with analytics teams to translate data into actionable insights and optimisation strategies
• Lead customer acquisition and lifecycle marketing initiatives to improve retention and LTV
• Collaborate cross-functionally with marketing, technology, and customer experience teams
• Manage agency and vendor relationships, ensuring strong delivery and ROI
• Oversee data governance, privacy, and compliance across all digital platforms
• Own digital marketing budgets, forecasting, and performance reporting
• Lead and develop a high-performing digital marketing team

Requirements - Assistant Vice President, Digital Marketing

• Consumer industry experience, driving footfall/traffic ideally from Hospitality, Leisure, Ticketing, retail store or similar background
• 10+ years of experience in digital marketing or eCommerce leadership roles
• Strong experience across multi-channel digital strategy including CRM, SEO, paid, and lifecycle marketing
• Proven track record of driving measurable growth across acquisition, engagement, and revenue
• Deep understanding of marketing technology ecosystems including CRM/CDP and integrations
• Experience working cross-functionally with product, technology, and analytics teams
• Strong analytical mindset with the ability to translate data into clear business decisions
• Experience managing budgets, agencies, and senior stakeholders
• Comfortable operating in a fast-paced, evolving environment
• Strong leadership and team development experience