Partner Marketing Manager, Global - Contractor

Partner Marketing Manager, Global (Contract – 12 Months)Location: EMEA (Remote)

Reporting to: Director, Global Partner Marketing

Contract Length:12-month fulltime contract, with potential extension based on business needs

Role Overview

We are seeking a dynamic and highly proactive Partner Marketing Manager with a major focus on partner recruitment across global markets. This role is critical to expanding our partner ecosystem by identifying, attracting, onboarding, and activating the right partners to drive pipeline impact.

You will create innovative recruitment programs, develop compelling to-partner content, run high-impact recruitment and co-marketing events, and collaborate closely with stakeholders across AMER, EMEA, and APAC regions. Success in this role means rapidly accelerating partner engagement and building scalable motions that fuel long-term growth.

This position is ideal for someone who thrives in a fast paced, global environment and is passionate about building strong, mutually beneficial partner relationships.

Key Responsibilities1) Partner Recruitment (Primary Focus)

• Build and execute a partner recruitment strategy targeted at VARs, MSPs, GSIs/SIs, CSPs/Cloud Marketplaces, and Technology Alliances.
• Launch and optimize multichannel recruitment campaigns (digital, events, social, media, targeted outreach) with clear journeys from awareness → application → onboarding → activation.
• Develop partner recruitment toolkits: value proposition materials, webinars, nurture sequences, onboarding guides and more.
• Own and report on recruitment funnel metrics: sourced partner leads, applications, approvals, onboarding timelines, and 90day activation rates.
• Ensure all partner facing content is clear, impactful, and brand aligned; drive localization as needed for regional relevance.
• Sales and marketing alignment: Work closely with Alliances teams to ensure marketing initiatives support sales objectives and drive business outcomes.

Additionally, this role will also include supporting the global partner marketing function on the following:

• Partner marketing enablement: Equip partners with the tools, content, and training needed to execute successful marketing campaigns.
• Campaign strategy & execution: Collaborate with partners to develop support on a variety of activities including digital, events, webinars, ABM and content syndication.
• Campaign Toolkits - Support the use of campaign toolkits for partner utilization in alignment with sales plays.
• Performance tracking: Monitor and analyze campaign performance using marketing automation and CRM tools; optimize for ROI and pipeline impact.
• MDF management: Allocate and manage MDF budgets effectively, ensuring strategic use of funds and clear ROI reporting.
• Co-branding & brand alignment: Ensure all partner campaigns align with brand guidelines and maintain a consistent voice across regions.
• To partner events – Support the exceptional delivery of our ‘to partner’ events programmes
• Business planning: Build and maintain strategic marketing plans with key partners, including quarterly reviews and performance assessments.
• Relationship building - Build and maintain strong relationships with key partners, acting as the main point of contact for marketing support.