PPC Specialist

We're adding to the team. FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and qualified leads for our contractor clients, and you will help round out the broader search game plan when the work calls for it. This is a hands-on role for someone who lives in the platforms, loves the numbers, and gets fired up when a campaign starts crushing its cost per lead. What You Will Do

• Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
• Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
• Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
• Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
• Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
• Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system)
• Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
• Stay ahead of platform changes, new ad formats, and shifts in how search works

Requirements

• 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
• A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
• Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
• Comfort with GA4 and Google Tag Manager
• Sharp analytical instincts and the discipline to make decisions off data, not hunches
• Clear communication and the ability to explain results to clients in plain English
• A competitive streak and a genuine drive to win for the people you work for

Nice to Have

• Experience marketing home improvement, remodeling, or other home services businesses
• Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
• Google Ads and Meta Blueprint certifications
• Exposure to AI search, GEO, or AEO work
• Experience with call tracking and lead attribution in a high-ticket, lead-gen environment

Why FatCat

• A focused, specialist agency where strategy and judgment beat busywork
• A team that knows the contractor space better than anyone and wants you to get great at it
• Real ownership of your accounts and your results
• A clear playbook, modern tools, and the support to do your best work

Who We Are FatCat is a digital marketing agency built for one thing: helping home improvement and remodeling contractors win. We have been in the game since 2002, and in 2018 we went all in on the contractor space. Bath remodelers, roofers, siding crews, kitchen and bath pros. That focus is our edge. We know these businesses cold, and we run full-service playbooks across PPC, SEO, AI visibility, websites, social, email, and lead attribution. We are not a volume shop that treats every account the same. We win on judgment and strategy, and we are looking for someone who wants to do the same. Benefits

• SIMPLE IRA with company matching
• Health insurance, 50% premium covered
• Paid time off, increasing with tenure
• Paid company holidays
• Flexible hybrid and work-from-home policy
• Professional development stipend
• Relaxed, supportive team environment