Growth Marketing Manager - Patient Engagement

Experity is a mission-driven team transforming on-demand healthcare across the U.S., empowering urgent care clinics with industry-leading software that makes care faster, easier, and more patient-focused. Joining us means doing meaningful work that directly improves the healthcare experience for millions—from helping families access care quickly to ensuring clinics run smoothly behind the scenes. If you want to make a real impact alongside innovative, dedicated teammates while contributing to a trusted platform that’s becoming the operating system for on-demand care, Experity is the place to grow your career.

Why You’ll Love Working Here

At Experity, Great Work Starts With Great People—and We Go The Extra Mile To Support Our Team With a Culture Of Care, Growth, And Celebration

• Day-One Benefits: Health, dental/orthodontia, and vision coverage the moment you start.
• Ownership & Impact: Be part of our success with a synthetic ownership program after one year.
• Robust Support: Access our Employee Assistance Program for everything from mental wellness to financial coaching. Pets, planning a vacation,
• Recharge & Reconnect: Generous PTO, team events, family picnics, and holiday parties.
• Career Growth: Development programs designed to help you thrive and grow.
• Competitive Compensation: Including quarterly bonuses and 401(k) matching to invest in your future.

Position Type: Full-time

Compensation: $84,750 - $109,000, based on experience

Location: Remote: Team members who live within the U.S. but are not local within a commutable distance from one of our offices may work remotely, with occasional travel to an Experity office for meetings, team collaboration or as needed.

Vision Connection

The Growth Marketing Manager directly advances this vision by accelerating awareness, demand, and adoption of Experity’s solutions across the urgent care ecosystem. By owning integrated, multi-channel growth strategies for assigned solutions, this role ensures that Experity’s value proposition is clearly articulated, consistently communicated, and effectively delivered throughout the buyer’s journey.

Through close partnership with business unit leaders, sales, product marketing, and enablement teams, the Growth Marketing Manager translates solution capabilities into compelling market-facing narratives that drive acquisition, expansion, and thought leadership. This role plays a critical part in ensuring that Experity is not only selected by new customers, but increasingly relied upon as the core operating platform that powers growth, efficiency, and patient engagement for on-demand healthcare providers.

Position Overview

The Growth Marketing Manager drives customer acquisition, upsell and expansion, and thought leadership for assigned solutions. This role owns the strategy, planning, and execution of integrated, multi-channel marketing campaigns and is accountable for performance across the entire buyer’s journey. Serving as the primary marketing point of contact for assigned solutions, the Growth Marketing Manager ensures that KPIs and leading and lagging indicators are clearly defined, rigorously tracked, and consistently achieved or exceeded.

Responsibilities

• Work closely with the business unit leadership to develop and implement annual plans and activities aligned with business KPIs to generate leads.
• Produce cohesive business cases to support new strategies, budget requests, and marketing plans.
• Plan, execute, and monitor multi-channel marketing campaigns, which may include a combination of direct marketing, digital advertising, social, print, and content marketing.
• Track and analyze marketing metrics weekly to monitor the effectiveness of campaigns, report on KPIs, and provide recommendations for optimization and spending.
• Collaborate with product marketing, enablement, and sales to ensure messaging is understood and consistent across channels, content is on target with objectives, and sales and business development teams are enabled for maximum results.
• Ensure brand consistency through all marketing channels and internal teams to increase brand awareness and equity.
• Collaborate and coordinate with the Creative Services team to design, present, and execute large-scale marketing campaigns.
• Develop and monitor campaign budgets to ensure expenses are kept within established boundaries.
• Stay educated on the latest marketing trends, strategies, and technologies.
• Other duties as assigned.

Business Impact

• Drives measurable revenue growth by aligning annual marketing plans and multi-channel campaign execution with business unit KPIs, resulting in increased lead volume, improved pipeline quality, and accelerated customer acquisition, upsell, and expansion.
• Improves marketing ROI and budget efficiency through disciplined planning, data-driven performance tracking, and continuous optimization of spend, ensuring marketing investments are supported by strong business cases and deliver maximum impact against defined KPIs.
• Strengthens go-to-market effectiveness and brand equity by serving as the central marketing point of coordination across product marketing, sales, enablement, and creative teams, ensuring consistent messaging, cohesive campaigns, and well-enabled sales teams throughout the buyer’s journey.

Deliverables

• Solution-specific annual marketing plans aligned to business unit goals and revenue KPIs.
• Campaign messaging frameworks, sales emails, and enablement materials that support sales and business development teams throughout the buyer’s journey.

Education

• Bachelor's degree in marketing or equivalent combination of education and experience.

Experience

• Three years of successfully designing and executing multi-channel marketing campaigns, including digital advertising, email, social, webinar, and direct mail.
• Proven track record of driving pipeline and revenue.
• Demonstrated ability to create and maintain partnerships cross-functionally to achieve
• business goals.
• Track record of working both independently and in collaboration with others, while thriving in a fast-paced, complex, multi-functional team environment.
• Demonstrated ability to evaluate campaign performance and make optimizations or recommendations based on results.
• Previous experience in SaaS.

Preferred

• Previous experience in healthcare.
• Previous experience writing sales emails.
• Previous experience with Pardot, revenue.io, Wrike, Salesforce, GoToWebinar, and Sendoso.

Travel

• Anticipate travel up to 25% of the time

Every Team Member Exhibits Our Core Values

• Team First
• Lift Others Up
• Share Openly
• Set and Crush Goals
• Delight the Client

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.