Content Manager

Company Description 

Enhance.MD is a rapidly growing telehealth platform redefining personalized wellness through GLP-1 therapies, NAD+ programs, and expert provider care. We deliver cutting-edge medicine with lifestyle support, transparent pricing, and seamless telehealth access to help patients thrive. As we expand into the broader health and wellness space, we’re building a world-class team to shape the future of longevity and preventative care. 

Position overview 

The Content Manager is responsible for executing and maintaining content across Enhance.MD’s core marketing and lifecycle channels. This is a hands-on role focused on turning strategy, product updates, and campaign plans into clear, accurate messaging across the tools and systems that support marketing and lifecycle programs. 

This role is ideal for someone with a creative mindset who knows how to bring ideas to life across channels and work within the tools that support execution. They are comfortable writing, editing, building, updating, and QAing content directly, and use modern tools, including AI, to create and iterate quickly while keeping work organized and moving forward. 

Key Responsibilities 

Content Execution & Maintenance 

• Write, edit, and update content across:

Paid media creative concepts 

Email (marketing and lifecycle) 

Website pages and landing pages 

Blog and educational content 

• Translate campaign strategy, pricing changes or promotions, and product updates into clear, compelling customer-facing messaging 
• Generate new creative angles, messaging directions, and content ideas 
• Write and develop creative briefs that give clear direction and drive strong execution 
• Maintain and refresh existing content as products, offers, or programs evolve 
• Ensure messaging accuracy and consistency across channels 
• Create creative assets in-house where appropriate, using modern and AI-powered tools to generate visuals, layouts, and content adaptations 
• Use AI and automation-friendly tools to quickly produce, adapt, and refine content without relying on design for every update 

Campaign Support and Execution 

• Support the execution of marketing initiatives, including campaigns, lifecycle programs, and launches 
• Bring creative concepts to life within marketing platforms and tools 
• Work comfortably within marketing platforms and content systems, using tooling and AI-assisted features to implement updates efficiently and troubleshoot basic issues 
• Provide clear direction and feedback to designers to support efficient execution 
• Help manage updates across platforms and tools as campaigns change or scale 
• QA content across channels to ensure correctness, clarity, and alignment 

Performance-Informed Updates 

• Review creative performance metrics across channels (e.g. engagement, CTR, CVR, retention signals) 
• Identify which messages, formats, and creative approaches perform best across channels 
• Apply learnings to future campaigns and ongoing lifecycle content 
• Stay up to date on competitive messaging, positioning, and creative trends. 
• Regularly review competitor sites, ads, emails, and landing pages to identify opportunities and gaps 
• Support testing efforts through new concepts, messaging angles, and creative variations 

Cross-Functional Collaboration 

• Partner cross-functionally on campaign launches, pricing messaging, and promotions 
• Collaborate with Social/Affiliates to align content themes and positioning 
• Work with Product, Operations, and Development on launches, feature updates, and member communications 

What We’re Looking For 

Must-Haves 

• 3–6+ years experience in content, marketing, or lifecycle roles 
• Strong creative instincts and the ability to come up with messaging that is differentiated and effective 
• Experience working with performance data to inform creative decisions 
• Strong technical comfort working across marketing tools, platforms, and content systems. 
• Comfortable using modern tools, including AI, to create, adapt, and iterate on content efficiently 
• Highly organized, proactive, and execution-oriented 

Nice-to-Haves 

• Experience in healthcare, wellness, or regulated industries 
• Familiarity with email platforms, CMS tools, and paid media workflows 
• Experience working in Webflow and/or Magento environments 
• Understanding of lifecycle marketing and retention-focused content