Digital Shelf Specialist

The Digital Shelf Specialist is responsible for driving a successful set-up and global roll-out of the digital shelf tool and for reporting on digital shelf performance. This role plays a critical part in supporting markets to drive best-in-class execution across key e-retailers by leveraging insights related to Amazon 1P/3P sales & share, pricing, as well as digital shelf: availability, content, rating & reviews, search, banner visibility.

Key responsibilities:

1. Digital shelf tool set-up & roll-out across markets

• Coordinate with digital shelf vendor and local teams to ensure successful set-up: compiling local inputs, confirming list of users, reviewing categories x brands…
• Test and validate scorecards, reports, and new features to ensure that they are aligned with Wella requirements, ahead of go-live
• Manage communication, meetings, and action plans with vendors and markets to ensure roll-out per timelines

Digital shelf performance monitoring & analytics

• Set up digital shelf dashboards and scorecards that fit the needs of our client stakeholders (beyond standard dashboards that will be pre-defined by the vendor)
• Ensure market scorecards are aligned with global KPIs and targets and review any exception requests by markets (e.g., adjusting Rating & Reviews targets for a specific e-retailer…)
• Collect and review users' inputs/ feedback about the tool to drive continuous improvements in partnership with the vendor and monitor market engagement (attendance, adoption…)

Supporting markets to drive best-in-class execution

• Coordinate with vendor to ensure insights are fit for use for local teams and aligned with business priorities: e.g., covering new launches, priority e-retailers for monthly insight sessions
• Work closely with global teams to support markets with help needed (e.g., brand search keyword inputs)
• Conduct audits and leverage insights to identify opportunities across Content, Availability, Rating & Reviews, and Search. Follow up with markets to ensure action plans are being implemented with e-retailers and ensure digital shelf best practices are implemented across markets

Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Commerce, or related field.
• 2+ years of experience in digital shelf management, eCommerce, or digital marketing, ideally within the beauty or CPG industry.
• Strong project management and stakeholder engagement skills.
• An analytical mindset with attention to detail and a passion for digital.