Creative Strategist

The RoleA high-growth culinary brand is hiring a Creative Strategist who operates at the intersection of brand strategy, performance marketing, and AI-powered creative production. This person will be the creative engine across their entire portfolio of brands - each with distinct positioning, distinct audiences, and distinct visual languages.This is not a traditional creative director role. They don’t need someone who briefs designers and waits. They need someone who thinks strategically, moves fast, and uses AI tools as a force multiplier to concept, iterate, and ship creative at a pace that would have required a team of five just two years ago.What You’ll OwnCreative Strategy & Concepting

• Develop campaign concepts, ad angles, and creative briefs grounded in what actually sells product - not just what looks good. You understand hooks, objection handling, social proof, and conversion psychology.
• Meta and short-form video ads are the dominant play. You’ll be concepting and directing the majority of creative for Meta (Facebook/Instagram), TikTok, and short-form formats that stop the scroll and drive conversion.
• Own YouTube creative strategy including mid-roll ad placements - understanding the different pacing, storytelling, and hook structures that work in longer-form ad formats.
• Translate brand positioning into concrete creative direction across Amazon (A+ content, video, Brand Store), Shopify, and email - for every brand in the portfolio.
• Own the creative calendar and pipeline - ensuring the team always has a clear queue of concepts to produce and test.
• Provide creative direction for social media content without managing day-to-day social operations. This includes guiding content partners and creators who produce content on behalf of the brand.

AI-Powered Creative Production

• Use AI tools daily as your primary creative workflow. Image generation, video generation, copy iteration, concept exploration - you should already be doing this. We operate with an AI-first creative philosophy and expect you to push the frontier of what’s possible.
• Rapidly explore and iterate on visual concepts, ad variations, packaging mockups, and lifestyle imagery using AI - generating in hours what used to take weeks.
• Think agentically. We want someone who doesn’t just use AI tools in isolation but builds workflows and systems - chaining tools together, automating repetitive creative tasks, and constantly finding new ways to multiply output without sacrificing quality.
• Build and refine prompting workflows that produce consistent, brand-aligned outputs across our portfolio of distinct visual identities.

Full-Funnel Creative Thinking

• Your primary focus is creative direction for ads and campaigns, but you need to understand the full funnel. You know what makes a landing page convert. You know why one email sequence outperforms another. You understand how creative at the top of funnel connects to conversion at the bottom.
• Collaborate on landing page design, product page storytelling, and email creative - ensuring visual and messaging consistency from first impression through purchase.
• Think beyond individual assets. You see the customer journey as a system and understand how each creative touchpoint reinforces the next.

Team Coordination & Creative Direction

• Direct and manage the video editor and graphic designer - providing clear briefs, feedback, and quality standards.
• Collaborate closely with internal creative studio on video content strategy, ensuring studio output aligns with marketing objectives and brand voice across product launches, brand films, and social content.
• Provide creative direction to the social team - setting visual standards, campaign themes, and content frameworks - while they own day-to-day execution and community management.
• Partner with the media buyer to analyze creative performance data, identify winning patterns, and feed insights back into the concepting process.

Performance Analysis & Optimization

• Familiarity with Motion App (or equivalent creative analytics platforms) to track ad performance, identify top-performing creative elements, and make data-driven decisions on what to produce next.
• Understand ROAS, CTR, CPC, and contribution margin at a fundamental level - you should be able to look at performance data and know what creative lever to pull.
• Run structured creative testing frameworks: hook tests, visual tests, copy tests, format tests.

Who You Are

• Genuinely passionate about this work. You don’t clock out and stop thinking about creative. You’re the person who screenshots ads that catch your eye, who reverse-engineers why a campaign went viral, who gets excited about a beautifully shot product video. This isn’t just a job to you - it’s the thing you’d be doing anyway.
• A fierce operator. You don’t wait for permission or perfect briefs. You see what needs to happen and you make it happen. You’re relentless about output quality and speed.
• AI-native, not AI-curious. You’re already using AI tools every day in your creative work. You can show us a portfolio where AI was integral to the process. You understand prompt engineering, iterative refinement, and how to push these tools to produce professional-grade output.
• Fundamentally a marketer. You understand that creative exists to sell products. You think in terms of customer psychology, competitive positioning, and conversion. A beautiful ad that doesn’t convert is a failed ad.
• Full-funnel fluent. You understand how awareness, consideration, and conversion work together. You can concept a top-of-funnel brand video and also tell us why the landing page it drives to isn’t converting - and what to change.
• Agency-caliber, operator-minded. Ideal background is 4–8 years at a performance-focused DTC agency or brand-side at a high-growth e-commerce company. You’ve seen what good looks like across multiple categories and can bring that pattern recognition here.
• Technically fearless. You’re not intimidated by new tools, APIs, command-line interfaces, or agentic AI workflows. You figure things out. When a new tool drops, you’re already testing it before anyone asks you to.
• Multi-brand fluent. Can operate in a high-SKU, multi-brand environment.
• Video-literate. You don’t need to edit, but you need to be able to concept, storyboard, and direct video content. You understand pacing, hooks, and what makes someone stop scrolling.

Tools & PlatformsYou’ll be expected to be proficient - or get proficient quickly - in the following:

• AI image generation tools (Midjourney, Gemini, DALL-E, Flux, or equivalent) - and the ability to learn new ones as the landscape evolves weekly
• AI video generation tools (Runway, Kling, Seedance, or equivalent) for rapid concept exploration and short-form content
• Agentic AI workflows - chaining AI tools together, using coding assistants, automating creative processes. We operate on the cutting edge here and expect you to keep pace.
• Motion App (or equivalent creative analytics platform) for performance tracking and creative insights
• Figma or Canva for rapid mockups, collaboration, and design iteration
• Amazon Seller Central (A+ Content, Brand Store, Sponsored Brands Video)
• Shopify (landing pages, product pages, email creative)
• Meta Ads Manager, TikTok Ads Manager, Google/YouTube Ads (creative-level performance analysis)