Senior Ecommerce Manager

Senior Conversion Rate Optimization (CRO) Manager – Remote

Own site-wide growth. Build a scalable testing engine. Turn clicks into conversions.

Frøya Organics, Norse Organics & New Brands | Full-Time | Senior RoleOverview

We’re not looking for someone to “run a few A/B tests.”

We’re looking for a CRO leader to own the conversion performance across all our brands, funnels, and landing pages—and build a systematic, scalable CRO engine.

If you love direct response marketing, care about clarity and performance, and get energized by turning insight into measurable uplift, this is the role for you.

👋 Who We Are

We’re DTC Vikings, a Nordic ecommerce group building bold, nature-powered brands:

• Frøya Organics – anti-aging skincare for women 45+, powered by Arctic herbs
• Norse Organics – skincare for men rooted in Viking simplicity
• Future brands in wellness, supplements, and clean living

We’ve scaled fast through paid social. Now we need a CRO leader to make every visit, click, and scroll count.

🎯 What You’ll Own

• Lead a site-wide testing roadmap for all key pages: homepage, PDPs, landing pages, post-purchase, etc.
• Ideate and optimize landing pages for paid media, email, organic, and product launches
• Set up, run, and analyze tests using tools like Convert, VWO, or PostHog
• Partner closely with copywriters, designers, developers, and media buyers to test quickly and efficiently
• Provide post-test insights and iterative recommendations: what worked, why, and what to try next
• Document learnings clearly to accelerate knowledge sharing across teams

📈 What Success Looks Like

• Conversion rates improve and sustain over time
• New pages regularly outperform controls
• Testing cadence is high, organized, and well-documented
• CRO insights start influencing ad creative, email campaigns, and product strategy
• Teams across marketing understand what’s working—and why

✅ You’ll Thrive in This Role If You…

• Have 4+ years of experience in CRO, growth, or performance marketing (DTC preferred)
• Think in hypotheses, uplift, and user psychology
• Can prioritize and execute tests effectively
• Collaborate seamlessly with creatives, developers, and other stakeholders
• Write clearly and persuasively (for offers, headlines, UX copy)
• Move fast, stay organized, and care deeply about results
• Excel in high-ownership, low-politics environments🛠 Tools You’ll Use (or Bring Your Own)

• Convert, VWO, or PostHog
• Notion for roadmaps
• Figma (for UX thinking; no need to design)
• Analytical mindset and performance-driven approach

🗺 Logistics

• Remote – U.S. or Europe time zones preferred
• Full-time, senior, high-trust role
• Reports to: Head of Growth
• Works closely with performance, brand, and product teams

👉 If you’re ready to turn our websites into high-performing conversion engines across multiple brands, we want to hear from you.