Fractional Growth & Performance Marketer (PPC-First) Part Time | Remote (UK Focus)

Fractional Growth & Performance Marketer (PPC-First) Part-time | Remote (UK focus) DocSelect is a UK healthcare platform helping patients book GP appointments via home visits or video consultations. We’re early-stage, founder-led, and currently have no in-house marketing — this role builds it from scratch. This is a hands-on performance role, not brand or content-only. What you’ll do • Own and run PPC campaigns: • Google Ads (Search, Maps, Performance Max) • Meta Ads (Facebook / Instagram) • Build campaigns end-to-end: • Keyword research (local, high-intent) • Campaign structure, budgets, ad copy • Conversion tracking (GA4 / GTM) • Actively manage spend and control CPA • Optimise weekly (search terms, negatives, bids, creatives) • Work closely with founders to: • Improve funnels and landing pages • Reduce user drop-off and confusion This role is for you if: • You’ve personally managed Google Ads accounts • You’re comfortable being the only marketer • You care about results, not vanity metrics • You can explain performance clearly to non-marketers Nice to have • Healthcare or regulated industries • Local / services-based PPC • GA4 / GTM experience • UK market familiarity Commitment & rate • 2–3 days per week • Fully remote • Month-to-month to start How to apply Please DM or apply with: 1. Examples of PPC accounts you’ve personally managed 2. Approx monthly budgets handled 3. One example where you improved CPA or conversion rate This is not a content-only, social-posting, or junior role.