Brand & Creative Director

Our client in the wellness space is hiring a Brand & Creative Director!

We're looking for a world-class creative and brand operator to serve as our client's right hand and build the ultimate content and business machine. Essentially the CEO of our client's personal brand.

Strategy & Creative Vision

• Set the overarching business, brand and content strategy for Paul Saladino’s personal brand
• Translate Paul’s philosophy into compelling content campaigns, narratives, and series
• Identify new high-leverage formats and opportunities to expand reach and deepen resonance (e.g., new newsletter, content formats etc.)
• Lead the buildout of an owned content ecosystem (newsletters, podcast, social, YouTube)
• Develop key performance metrics (KPIs) to track growth and success across content, podcasting, and partnerships, and manage the tracking and reporting on those metrics

Creative & Content Engine Leadership

• Build a high-performing content machine that transforms 1 core asset into 30-50 derivatives across a clear marketing funnel
• Manage all creative assets and systems for consistency, speed, and excellence
• Build and lead a team of creatives: editors, producers, strategists, contractors

Brand Growth & Community

• Develop and drive newsletter growth strategy (email funnel, lead magnets, automations)
• Relaunch and grow the podcast with strategic guests, clips, SEO, and audience building
• Oversee social media strategy across platforms with emphasis on engagement and reach
• Monitor brand sentiment, community engagement, and feedback loops to guide direction

Business & Team Management

• Build and manage a financial plan to support the execution of content, hiring, and brand growth initiatives
• Allocate resources efficiently across media channels, contractors, and internal hires
• Support and track performance against budget
• Ensure strategic decisions align with long-term financial goals and growth targets
• Evaluate the ROI of content, funnels, and campaigns to continually improve effectiveness and scale
• Hire, coach, and manage a nimble, creative team that punches way above its weight

Requirements

• Proven success building content engines that grow brand and business
• Led creative teams at agencies, media brands, or fast-moving startups
• Expert in content psychology—can craft viral hooks and optimize for conversion
• Strong systems-thinker who builds scalable, creative and operational processes
• Thrives in high-output, fast-paced environments
• Personally aligned with ancestral health and animal-based nutrition
• Passionate about mission-driven work that improves lives
• Skilled team leader who can recruit, develop, and retain top talent