Lead Generation Specialist

Lead Generation Specialist

A fast-growing AI and technology business is hiring a Lead Generation Specialist to drive go-to-market strategy and execution across a product-led environment.

This is a hands-on role for someone who understands how to take products to market and is highly proficient with modern AI tools. The role places a strong emphasis on using Clay for data enrichment, segmentation and outreach workflows, alongside expert use of tools such as Claude, ChatGPT or Gemini.

Salary: Up to £60,000

Location: Fully remote, UK based

What you’ll be doing:

• Own go-to-market strategy across product launches and feature releases
• Use Clay to build, enrich and segment target audiences for campaigns
• Design and execute outbound and inbound GTM campaigns using AI-driven workflows
• Develop positioning, messaging and value propositions for different audiences
• Work closely with product, sales and leadership to align GTM plans with business goals
• Leverage AI tools such as Claude, ChatGPT or Gemini to scale content, research and campaign execution
• Analyse performance and continuously optimise campaigns and messaging
• Support content creation across web, social and sales enablement materials

What you’ll need:

• Strong experience in a GTM, product marketing or growth marketing role
• Hands-on experience using Clay for data workflows, enrichment or outreach
• Expert user of at least one of Claude, ChatGPT or Gemini
• Strong understanding of how to launch and scale digital or SaaS products
• Ability to translate technical products into clear, compelling messaging
• Experience working cross-functionally with product and commercial teams
• Strong analytical mindset with a data-driven approach

What’s on offer:

• Salary up to £60,000
• Fully remote working within the UK
• High ownership role with real impact on product growth
• Opportunity to work at the forefront of AI-driven marketing workflows

This role would suit someone who is already using AI tools daily, understands how to operationalise them within GTM workflows, and wants to take full ownership of how a product is brought to market.