Growth Marketing Specialist

A Mission-driven FinTech Client is seeking a Growth Marketing Specialist (Freelance, Remote) to lead B2C acquisition efforts aimed at individuals and families dealing with gambling-related challenges. This is a sole-marketer role within a lean team, requiring hands-on ownership of multi-channel marketing, including paid search, paid social, SEO, content strategy, and influencer outreach. The ideal candidate will have strong analytical skills, experience across multiple channels, and a background or sensitivity to healthcare or behavioural health communications. RequirementsRESPONSIBILITIES

• Develop and execute multi-channel marketing strategies (e.g., Google Ads, Meta Ads, SEO, content marketing, and influencer outreach)
• Analyse and optimise campaign performance using data-driven insights and KPIs
• Create and manage content strategies tailored to behavioural health audiences
• Identify and test new acquisition channels to expand reach and engagement
• Collaborate with internal stakeholders to refine messaging and audience targeting
• Monitor and improve conversion funnels across digital platforms
• Ensure all marketing materials align with the brand's voice and sensitivity around addiction counselling

Requirements

• Previous experience in growth marketing, ideally in a B2C context
• Proven success managing multiple digital channels (e.g., Google Ads, Facebook, SEO, email, influencer campaigns)
• Strong analytical skills—comfortable with A/B testing, attribution models, and reporting tools
• Familiarity with behavioural health or healthcare industries and ability to use appropriate vocabulary and tone
• Experience with sensitive, mission-driven messaging and audience empathy
• Highly autonomous, proactive, and reliable—able to operate independently within a lean team
• Willingness to work flexible hours aligned to US time zones