Advertising and Media Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. About The Opportunity We are seeking a Paid Search Manager to lead our branded and non-branded search strategy across the Americas, EMEA, and ANZ. This role is responsible for managing our media agency partners, driving measurable business outcomes, and ensuring our paid search investments deliver quality leads, pipeline, and ROI. The ideal candidate combines strong strategic thinking with a solid grasp of paid search mechanics, B2B SaaS buying cycles, and global campaign management. What You'll Get To Do

• Search Strategy & Execution

• Develop and own the global paid search strategy for branded and non-branded campaigns.
• Partner with external agencies to ensure campaigns are optimized not only for CTR/CPC but for pipeline contribution and revenue impact.
• Oversee budget allocation across regions, balancing efficiency with growth opportunities.

• Agency Leadership

• Serve as the main point of contact for media agency, setting clear expectations, KPIs, and performance guardrails.
• Challenge and validate agency recommendations, ensuring alignment to business goals.
• Drive accountability on pacing, testing, and reporting.
• Work with agency partners to write compelling search ad copy to increase engagement

• Data & Analytics

• Track and analyze performance across Google Ads, Microsoft Ads, and emerging search platforms.
• Ensure accurate reporting and attribution by integrating with Salesforce, Power BI, GA4, and other marketing systems.
• Translate campaign performance into business terms for executive reporting.

• Cross-Functional Collaboration

• Partner with demand generation, brand, content, and regional marketing to align paid search with broader go-to-market efforts.
• Collaborate with internal growth marketing partners to ensure paid search delivers high-quality leads and pipeline.

• Innovation & Optimization

• Stay ahead of evolving search formats and AI-driven changes (e.g., Performance Max, AI Overviews, Answer Engine Optimization).
• Lead a structured test-and-learn agenda to continually improve campaign efficiency.
• Recommend budget shifts, optimizations and new investments based on performance insights.

Skills And Experience We Value

• 5–7+ years of experience in paid search, ideally within B2B SaaS or enterprise technology.
• Proven experience managing global campaigns across multiple regions and markets.
• Strong background in agency management with ability to challenge and influence.
• Deep understanding of paid search platforms (Google Ads, Microsoft Ads), automation, and measurement.
• Strong analytical skills with ability to connect search metrics to pipeline and revenue.
• Experience with marketing tech stack integrations (Salesforce, GA4, etc.).
• Excellent communication skills—able to present complex insights to senior leadership simply and clearly.
• Growth mindset with a test-and-learn approach.

What Success Looks Like

• Paid search consistently delivers traffic to website and high-quality pipeline
• Regional campaigns are aligned, efficient, and tailored to market needs.
• Leadership has clear visibility into paid search’s impact on revenue.

What’s In It For You Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions. Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself. About The Salary Ranges Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization. Fraudulent Recruiting Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud