Paid Media Executive

21841 CVS Group plc is an AIM listed, international integrated veterinary services provider, which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories, and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day. The Group generates revenue of more than £500m from 500 practices across the UK and Australia, with more than 8,000 employees across vets, nurses, other clinical employees and within our support office. In a growing pet market, we are well positioned for both organic and acquisitive growth, and significant investment projects are in progress to enhance our infrastructure and central support for the Group.  The leadership team of CVS carry the attributes of the animal caring focus throughout the Group. Employees are supported to learn and grow, internal promotions are encouraged and the dynamic environment provides opportunities to really make a difference. Summary Of Role The Paid Media Executive will support the Performance Marketing Manager in developing, executing and managing paid media campaigns, including but not limited to Search and Social for CVS. This individual will work closely with our marketing and commercial teams, striving to deliver superior performance. This is a perfect role for someone who wants to help us drive success across all divisions at CVS. There is an opportunity to help deliver a truly customer centric approach to our campaign activation and this role will be key to ensuring that happens at pace and with a view on what's possible now and in the future. Alongside a salary of up to £31,000 DOE, we are offering benefits including; 6.6 weeks holiday, buy/sell holiday scheme, pension matched up to 6%, health cash plans, 1 day extra holiday per year up to 5 years, enhanced maternity/paternity/adoption leave, generous staff discount on pet care and products. Please note: this is a home based position (with some travel)Key Responsibilities And Tasks

• Support the Performance Marketing Manager in the planning, execution and delivery of paid media campaigns across appropriate channels (social, search etc)
• Daily performance tracking & analysis – Feedback on campaign performance, trends, and insights
• Managing budgets, bids, and forecasts
• Working with creative teams to test and refine ad concepts and formats
• Stay informed of new technology and opportunities to further our innovation in the paid media space.
• Collaborate with stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment.

Key Skills Required

• Proven ability to effectively manage digital advertising platforms including Google Ads and Meta Ads Manager.
• Data-driven mind-set with a deep understanding of campaign optimisation.
• Knowledge of GA4 and Google Tag Manager (CJA, Jira and confluence advantageous)
• Able to develop and maintain good relationships with stakeholders.
• A team player with great interpersonal skills, who is positive, proactive, and not afraid to ask questions.

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.