Senior Marketing Manager

Company Description

CrowdCheck provides due diligence and disclosure services.

These include online raises such as the new “generally solicited” offerings under Rule 506(c), “traditional” Regulation D offerings to accredited investors online, Regulation A offerings, investment crowdfunding and other peer-to-peer offerings. CrowdCheck can also tailor its product to the needs of angel investors and BDCs.

Our trained researchers walk entrepreneurs through the disclosure process and conduct due diligence, recording the results in an attractive and understandable report. Potential investors get the information they need to make an informed investment decision. Entrepreneurs and intermediaries get help in meeting applicable regulatory requirements and protect themselves against allegations of misleading disclosure.

Compensation:

The Senior Marketing Manager position provides a base salary of $90,000-$100,000 per year based on level of previous experience. Health insurance and a 401(k) plan are also provided as well as stock compensation.

Role Description

This is a full-time remote role for a Senior Marketing Manager. The Senior Marketing Manager will be responsible for building out CrowdCheck's marketing function as our first hire. In this role you will:

• Work with our President to develop the end objectives of our marketing initiatives
• Develop our founder customer acquisition strategy across social, email marketing, branding, SEO, PR, etc. to align with our objectives
• Coordinate with our sales team to develop email marketing funnels, promotional materials and any necessary creative for ads and PR communications.
• Create an outline and plan of necessary internal and external resources that may be needed both short and long term to build out our marketing strategy.
• Identify vendors and manage vendor relationships when needed but also be able to execute social campaigns, PR, etc. without outside resources as needed.
• Conceptualize and execute multi-channel campaigns across the free and paid customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Identify, analyze, and report on success metrics and quickly pivot based on results as it pertains to performance marketing initiatives including evolving lead gen creative and lead nurturing tactics.
• Partner with sales and relationship management teams to craft collateral that best position our various products to prospective clients
• Provide feedback and suggestions to management on how to create and achieve our growth objectives
• Provide marketing support for all events and webinars hosted throughout the year to meet our attendance goals and engagement
• Support primary business area efforts while also having the ability to flex effort, as needed

Preferred job qualifications include:

• 3-4 + years of successfully developing and driving B2B marketing initiatives
• Strong project management skills and ability to work independently to advance projects and initiatives
• A self-starter who wants to lead and take the initiative to own the marketing function in both success and failure and can work autonomously with minimal direction
• A digital-first, data-driven approach, with the ability to analyze data & performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
• A strong communicator that can coordinate well with others across product, analyst, content, sales and more
• Experience with Facebook, LinkedIn and Google ppc and can execute campaigns independently if needed but can also suggest and coordinate with agencies as needed
• A creative spirit that is open to suggesting new ideas, initiative or improvements that go beyond the initial scope of our marketing efforts
• Function as the marketing SME (Subject Matter Expert) on cross functional teams; full understanding of how to consult on/shape business partner questions/hypotheses and advise on potential marketing efforts and develop a comprehensive digital-first marketing plan
• Knowledge of and experience in the investment, financial services or legal sector is a plus