Growth Marketing Manager

🧡 Coverflex Work changed. Pay didn’t. Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment. ⚙️ TL;DR (The Essentials) Role: Growth Marketing Manager Seniority Level: Manager Type: Manager Languages: English (main) / Spanish (C2/native) Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude Location: Remote (Spain) Compensation

• Base Salary: €45,000 – €57,000
• Equity: Yes – Stock Options under our Equity Incentive Plan
• Benefits: you can check them below (at the end of the page)
• Contract Type: Permanent

💥 Your Impact Spain is one of Coverflex's key growth markets — and this role exists to accelerate it. You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers. You’ll know you’re successful when, after 90 days, you’ve:

• Generated a consistent flow of SQLs and inbound/outbound leads
• Leads using Inbound and Outbound channels

How We’ll Measure Success

• Main KPI 1: SQLs (Sales Qualified Leads)
• Main KPI 2: Leads generated via inbound and outbound channels
• Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those

⚡ Reality Check - What Makes This Role Hard Let’s be real — this is a dual mandate role. Here’s What Makes It Challenging

• You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction
• The tooling landscape moves fast — what is state of the art today may be obsolete in three months
• You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down

👤 You Must-haves

• 5+ years in performance marketing, growth, or demand generation roles
• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics

Nice-to-have

• Experience collaborating with Sales teams to improve acquisition-to-conversion rates
• Familiarity with B2B sales motion and pipeline qualification
• Detail-oriented approach to data
• Experience working closely with sales teams to align growth efforts and conversion goal

🧬 Your DNA

• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
• Hands-on strategist: you've done the executor work for years — now you design and run the whole play
• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"
• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact

You’ll probably find this frustrating if…

• You prefer to build strategy and hand execution off to someone else
• You need structure, guidance, or a well-defined playbook to get started
• You're not comfortable owning business metrics directly
• You move carefully rather than iterating fast

👥 Manager & Team Meet Your Manager Hiring Manager: Ana Luna — Head of Marketing (Spain) Location: Spain LinkedIn Profile: https://www.linkedin.com/in/analunamoya-angeler/ Profile Snapshot

• Energy: Energetic and passionate — puts real drive and emotion into everything she does.
• Communication: Clear, direct, and empathetic — values context and transparency.
• Feedback Style: Honest and constructive — gives feedback often, always oriented toward growth.

How to work with me - in the Manager's own words: Working with me means seeing marketing as a space for experimentation, creativity and analysis. I believe marketing is everywhere, and everything can become part of it when you understand people and connect the dots. I like structured work: documentation, organization and clear processes are key for me. I value teamwork, open communication and a human approach to everything we do. Marketing made by people, for people. Your Team You’ll Work Day-to-day With

• Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/
• Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/

💜 Access & Belonging (Equal Opportunity) We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground. Assessment Fairness We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage). 📬 Application Clarity No cover letter required. Apply with your LinkedIn or your CV. You may be asked a few short, relevant questions. Total candidate time investment: ~3–4 hours end-to-end. 🧩 Hiring Stages (What to Expect, Why & How Long)

• CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.
• Hiring Manager Interview - Deep dive into your work
• 45 min Structured around outcomes, decisions, and collaboration.
• Head of Marketing Interview - Deep dive into your work
• 45 min Structured around outcomes, decisions, and collaboration.
• People Interview - Allow us to know you!
• 30 min With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
• Case study - Let's peak into this role's challenges
• 60 min Exercises that represent potential challenges this role would have and how you'd approach them.
• Final Conversation (CEO / C-Level) — Values, strategy, and your growth
• 30 min

🤖 AI & Hiring Tools Transparency We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.
• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent. ⏱️ Speed & Communication

• Decision: within 4 weeks of your application.
• Updates: weekly if the process runs longer.
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.