Marketing Director

Job Title: Marketing Director – EU Region

Location: Spain (Remote, with occasional travel)

About the Company

Our client is a global leader in the automotive industry, with operations in over 40 countries across Europe, Asia, and the Americas. The company is known for its commitment to innovation, customer experience, and sustainable mobility. To support continued regional growth, they are now seeking an experienced Marketing Director to lead and drive marketing strategy across the European region.

Position Summary

The Marketing Director – EU Region will be responsible for developing and executing a cohesive marketing strategy that strengthens brand positioning, drives growth, and enhances customer engagement across Europe. This leadership role requires a deep understanding of B2B and B2C automotive marketing, regional market dynamics, and the ability to lead diverse, cross-border marketing teams. The position is remote, based in Spain, with some travel as needed.

Key Responsibilities

• Lead the development and execution of the regional marketing strategy in line with global brand and business objectives
• Oversee all areas of marketing, including brand management, digital marketing, product marketing, communications, and market intelligence
• Collaborate closely with regional sales, product, and leadership teams to align marketing initiatives with commercial goals
• Drive customer acquisition, retention, and engagement through targeted campaigns and innovative marketing channels
• Manage the regional marketing budget, ensuring optimal ROI across campaigns and initiatives
• Analyze market trends, customer insights, and competitor activity to inform strategic decision-making
• Build and lead a high-performing, regionally distributed marketing team
• Coordinate with global HQ to ensure brand consistency and leverage global assets locally
• Oversee regional events, PR, and trade show participation to enhance brand visibility

Qualifications

• 10+ years of marketing experience, including at least 5 years in a leadership role, ideally within the automotive or industrial sectors
• Proven success in leading marketing functions across multiple European markets
• Strong expertise in digital marketing, CRM, branding, and product marketing
• Experience in both strategic planning and hands-on execution
• Excellent communication, leadership, and cross-functional collaboration skills
• Strong analytical mindset with the ability to interpret market data and campaign performance
• Fluent in English; additional European languages such as Spanish, German, or French are a plus
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred