Sr. SEO & Web Specialist (100% Remote)

Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives. We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing. By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base. Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world. ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations. For more information about our services please visit clearcaptions.com. The kind of people we look for:

• Versatile people who thrive on variety and challenge
• Excited about working in a fast-paced environment.
• Innate problem solvers who want to grow in a flexible, collaborative culture.
• Takes initiative, pushes boundaries, motivated to innovate.
• Individuals with a growth mindset who want to use their learning and relationship-building skills.
• Align with our company core values: Integrity, Accountability, Collaboration, Service and Quality.

Position Summary: The Sr. SEO & Web Specialist will be the driving force behind our organic growth and online user experience. This role focuses on delivering measurable ranking improvements through technical precision, analytical insights and high-performing content execution. The role will lead the build-out of a scalable SEO and Generative Engine Optimization (GEO/AEO) program that compounds over time. Acting as a crucial liaison between external agencies, internal web developers, and marketing stakeholders, the role will ensure our web properties are high-performing, accessible, and strategically aligned to drive organic demand at the intersection of healthcare and tech, specifically tailored for the senior demographic and aging adults. This is a Remote/Work from Home position reporting to the Online Growth Marketing Manager. What you will do:

• Own the organic content roadmap; partner with Content Strategist, Copywriter, and Designer to publish best-in-class content that drives lead generation.
• Support on-page SEO initiatives across internal WordPress and eCommerce environments, ensuring URL structures and metadata are optimized.
• Track, analyze and report on SEO performance metrics using GA4, Google Search Console, and Google Tag Manager and enterprise tools, highlighting technical findings, trends and growth opportunities; collaborate on quarterly business reviews (QBRs) and to highlight SEO performance, technical findings, trends, and ROI.
• Lead ongoing keyword research for traditional search and emerging AI Overviews to identify high-intent opportunities and provide data-backed insights on user intent.
• Write Point of View (POV) documentation to convey the "why" behind SEO trends and algorithm updates (BERT, RankBrain, Panda, etc.).
• Use enterprise tools (Screaming Frog, Ahrefs, SEMrush, Google Search Console) to identify and prioritize issues related to crawling, indexing, and site architecture; and perform UAT to ensure deliverable accuracy.
• Partner with Web Developers to maintain best practices in schema markup, internal linking, crawl efficiency, and Core Web Vitals.
• Act as the primary day-to-day SEO contact with external digital agencies, ensuring the seamless execution of technical audits and deliverables.
• Work with paid search, social media, and email teams to ensure a holistic "one-marketing" approach to growth.
• Continually help uncover opportunities for landing page experimentation and A/B testing; stay unafraid to challenge the status quo to improve performance.
• Support the maintenance and auditing of monitoring systems to identify site structure issues that may impact organic visibility or user experience.
• Serve as the SEO expert on calls, translating complex technical concepts into actionable insights for the C-Suite, IT, and Finance teams.
• Lead and expand link-building strategies and partnerships to improve domain authority and organic visibility.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years of experience in SEO, with a proven track record of executing organic search campaigns
• Expertise in GA4, Google Search Console, and Google Tag Manager Expert Proficiency in Industry-Standard SEO Toolsets: Mastery of SEMrush and Ahrefs for comprehensive competitor analysis and backlink auditing; Screaming Frog for technical site crawls and architecture visualization; and Yoast SEO for advanced on-page optimization, XML sitemap management, and schema implementation.
• Strong command of HTML, CSS, and JavaScript as they relate to SEO.
• Deep proficiency in Microsoft Excel/Google Sheets for data manipulation.
• Proficient in monitoring brand mentions across AI platforms using tools like Nightwatch or AthenaHQ.
• Experience with WordPress and support eCommerce CMS platforms.
• Ability to interpret data, generate hypotheses, and use behavioral tools like heatmaps to drive conversion.
• Exceptional project management skills with the ability to manage multiple concurrent deadlines in a fast-paced atmosphere.
• Excellent verbal and written communication skills, presentation, and problem-solving skills. 
• Self-starter with strong organizational and time management skills, self-directed and able to handle multiple priorities with demanding timeframes. 
• Ability to work collaboratively with colleagues and staff to create a high-quality, results-driven, team-oriented environment.  
• Demonstrated ability to use discretion, make sound decisions, and maintain a high level of confidentiality. 
• Proficient in MS Office, modern communication tools for virtual teams (i.e., MS Teams). 
• Willingness and ability to work flexible hours and travel (up to 10%); will include some overnight travel.

Physical Demands Employees may experience the following physical demands for extended periods of time:

• Sitting, standing, and walking (95-100%)
• Keyboarding (70-90%)
• Viewing computer monitor, tablet and cell phone screen requiring close vision (70-90%)

Work Environment 100% Remote - work environment is at home

• Remote with Travel: Work environment is primarily indoors at home, customer or vendor site, or other business meeting venue; exposure to all types of weather and temperature conditions during travel, and exposure to hazardous driving and traffic conditions. Travel (approx.10%), may include overnight and out of state travel.

Compensation: $85,000 to $95,000 determined by competitive market analysis and internal equity considerations. Final compensation will be based on the candidate’s qualifications, experience, and business needs. For details on our comprehensive benefits program, visit www.clearcaptions.com/careers to explore our total rewards package. Intrigued to learn more? When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us if we think there could be a fit and what next steps look like. ClearCaptions is an equal opportunity employer committed to inclusion and diversity. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Disclaimer: The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. ClearCaptions does not offer sponsorship for work authorization. Candidates must be authorized to work for any employer in the US without a current or future need for Visa sponsorship.